Jump to Main ContentJump to Primary Navigation

Relax: Amazon’s new wedding shop has arrived


In its dizzying trajectory to global retail dominance, it was only a matter of time before Amazon took on the lucrative wedding market.

Now it’s done exactly that, rivalling the creative prowess of Etsy with a new virtual bridal store that showcases “unique, handcrafted items for your wedding day”.

The Wedding Shop is home to a broad selection of accessories, gifts, stationery and décor ideas.

It also has a section devoted to different types of weddings, from vineyard to garden, beach and rustic.

A peach and white flower halo, on sale at the Amazon Wedding Shop

A peach and white flower halo, on sale at the Amazon Wedding Shop

Eager brides and grooms-to-be can browse an eclectic range of bells and whistles that includes everything from bouquets of artificial hydrangeas and peonies, to shabby chic letter door hangers and floral hair crowns.

We’re particularly drawn to the “hats and veils” section, which serves a whole host of diverse demands. Taste is flagrantly disregarded with the his ‘n’ her wedding baseball caps, while beaded tassel veils and 20s cloches cater to the vintage market.

There’s even a Western wedding hat, for the bride who fancies channelling a cowboy theme.

Read more: Bee swarms, hair drama and misplaced knickers - 15 brides share their hard-earned words of wedding wisdom

It remains to be seen how much visibility local bridal companies will get in the store. 

The store is currently available in the US but when it does land in the UK, Amazon Prime services mean this will be a godsend to the couple who realise – with just 24 hours to go – that they need an urgent shipment of cream wedding lanterns/personalised lights/silk bags for the guest favours. 

In the meantime, most items are available for UK shipping. Scroll down to see a few of our favourite pieces.

(Approximate £ prices based on exchange rate quoted by xe.com 26 May 2017)

Gold tiara headband

$42.99 (£33), buy it here


Shakespeare confetti

$9.99 (£7.70) for 200 pieces, buy it here


Art nouveau olive leaf earrings

$40 (£31), buy them here

Olive leaf

Handmade Frida Kahlo pin

$26 (£20), buy it here

Frida Kahlo

Recycled cobalt blue bangles

$22 (£17), buy them here


Images: Amazon.com and iStock


queen elizabeth.jpg

Queen Elizabeth II has been wearing this nail varnish since 1989

bride male friends photoshoot.jpg

Bride’s wedding shoot with male bridesmaids goes viral

Pippa Middleton.jpg

A closer look at Pippa Middleton’s wedding dress



Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017

This major fashion brand has stopped retouching models’ stretchmarks

“I’ve never ever seen a model with stretchmarks and I needed it.”

by Moya Crockett
30 Jun 2017