Jump to Main ContentJump to Primary Navigation
Top

Anna Dello Russo to design collection for H&M

anna-hero.jpg
anna-dello.jpg

Fashion Director of Vogue Japan, street style star and lover of eccentric headgear Anna Dello Russo is following in the footsteps of the highly successful Versace and Marni collaborations, and designing an accessories collection with H&M.

Launching on 4th October 2012 at the height of the Spring/Summer 2013 shows, the range will feature “over-the-top accessories” including jewellery, sunglasses, shoes, bags and most bizarrely of all, a trolley, all of which will reflect Dello Russo’s “taste for ornamentation” .

After the recent success of Marni, another designer collaboration would have been the most obvious step for the high street fashion chain, but instead, they have picked a Fashion Director, something Dello Russo says “is the sign of an important evolution in fashion”.

“As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”

ABOVE: Pictures of Anna with her new collection. Photo credit: Magnus Magnusson

Margareta van den Bosch, Creative Advisor at H&M, agrees it is “something completely different from what we have done before”, and that they chose Anna for her “fantastic eye and a strong taste”.

Watch Anna talk about the collaboration in the video below.

Described as a “celebration of excess, fantasy and decoration” the collection sounds typically Anna, whose eye-catching, multiple outfit changes during fashion week have made her a darling of the street style scene, and gained her a cult global following. Expect another sell-out.

Related

adr.jpg

Anna Dello Russo's Greatest Looks

615x330_marni1.jpg

Marni for H&M

hmversace-collection.jpg

Versace for H&M Cruise Collection

Comments

More

Milan Fashion Week street style

Stunning outfits outside the shows

25 Sep 2016

Front row stars at Milan Fashion Week

It's all about Serena Williams and Anna Dello Russo

25 Sep 2016

Milan Fashion Week blog

Highlights from the shows

25 Sep 2016

Street style looks from the Stylist team

New York, London, Milan and Paris...

24 Sep 2016

Gigi Hadid attacked by stranger and immediately blamed for it

She's labelled aggressive, attacker is called a fan by Anna Pollitt

22 Sep 2016

First look: beautiful new campaign photos from the Kenzo x H&M collab

(and we will be buying it all) by Harriet Hall

22 Sep 2016

Vanessa Redgrave, 79, is the new face of Gucci

Age is just a number by Kayleigh Dray

21 Sep 2016

A bar has created cocktail versions of London Fashion Week outfits

Featuring pea infused vodka and edible rocks by Anna Pollitt

20 Sep 2016

15 showstopping beauty moments at London Fashion Week

Stand-out looks

20 Sep 2016

London time hacks from the fashion team

These four got us through LFW by Kitty McGee

20 Sep 2016