Launching on 4th October 2012 at the height of the Spring/Summer 2013 shows, the range will feature “over-the-top accessories” including jewellery, sunglasses, shoes, bags and most bizarrely of all, a trolley, all of which will reflect Dello Russo’s “taste for ornamentation” .
After the recent success of Marni, another designer collaboration would have been the most obvious step for the high street fashion chain, but instead, they have picked a Fashion Director, something Dello Russo says “is the sign of an important evolution in fashion”.
“As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”
ABOVE: Pictures of Anna with her new collection. Photo credit: Magnus Magnusson
Margareta van den Bosch, Creative Advisor at H&M, agrees it is “something completely different from what we have done before”, and that they chose Anna for her “fantastic eye and a strong taste”.
Watch Anna talk about the collaboration in the video below.
Described as a “celebration of excess, fantasy and decoration” the collection sounds typically Anna, whose eye-catching, multiple outfit changes during fashion week have made her a darling of the street style scene, and gained her a cult global following. Expect another sell-out.
Want more? See Anna's greatest fashion moments.