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Anna Dello Russo to design collection for H&M

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Fashion Director of Vogue Japan, street style star and lover of eccentric headgear Anna Dello Russo is following in the footsteps of the highly successful Versace and Marni collaborations, and designing an accessories collection with H&M.

Launching on 4th October 2012 at the height of the Spring/Summer 2013 shows, the range will feature “over-the-top accessories” including jewellery, sunglasses, shoes, bags and most bizarrely of all, a trolley, all of which will reflect Dello Russo’s “taste for ornamentation” .

After the recent success of Marni, another designer collaboration would have been the most obvious step for the high street fashion chain, but instead, they have picked a Fashion Director, something Dello Russo says “is the sign of an important evolution in fashion”.

“As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”

ABOVE: Pictures of Anna with her new collection. Photo credit: Magnus Magnusson

Margareta van den Bosch, Creative Advisor at H&M, agrees it is “something completely different from what we have done before”, and that they chose Anna for her “fantastic eye and a strong taste”.

Watch Anna talk about the collaboration in the video below.

Described as a “celebration of excess, fantasy and decoration” the collection sounds typically Anna, whose eye-catching, multiple outfit changes during fashion week have made her a darling of the street style scene, and gained her a cult global following. Expect another sell-out.

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