Jump to Main ContentJump to Primary Navigation
Top

Anna Dello Russo to design collection for H&M

anna-hero.jpg
anna-dello.jpg

Fashion Director of Vogue Japan, street style star and lover of eccentric headgear Anna Dello Russo is following in the footsteps of the highly successful Versace and Marni collaborations, and designing an accessories collection with H&M.

Launching on 4th October 2012 at the height of the Spring/Summer 2013 shows, the range will feature “over-the-top accessories” including jewellery, sunglasses, shoes, bags and most bizarrely of all, a trolley, all of which will reflect Dello Russo’s “taste for ornamentation” .

After the recent success of Marni, another designer collaboration would have been the most obvious step for the high street fashion chain, but instead, they have picked a Fashion Director, something Dello Russo says “is the sign of an important evolution in fashion”.

“As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”

ABOVE: Pictures of Anna with her new collection. Photo credit: Magnus Magnusson

Margareta van den Bosch, Creative Advisor at H&M, agrees it is “something completely different from what we have done before”, and that they chose Anna for her “fantastic eye and a strong taste”.

Watch Anna talk about the collaboration in the video below.

Described as a “celebration of excess, fantasy and decoration” the collection sounds typically Anna, whose eye-catching, multiple outfit changes during fashion week have made her a darling of the street style scene, and gained her a cult global following. Expect another sell-out.

Related

adr.jpg

Anna Dello Russo's Greatest Looks

615x330_marni1.jpg

Marni for H&M

hmversace-collection.jpg

Versace for H&M Cruise Collection

Comments

More

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017

This chic River Island blouse has taken Instagram by storm

Social media users are absolutely obsessed with this high street number

by Kayleigh Dray
19 Apr 2017

The surprising thing about the average cost of a wedding dress in 2017

by Amy Swales
18 Apr 2017

Unicorn trainers are happening - don't try and fight it

You know someone who will want these

by Anna Pollitt
18 Apr 2017

Why this model won't stop sharing cellulite photos on Instagram

And she has an incredibly important reason for it, too

by Kayleigh Dray
13 Apr 2017