Jump to Main ContentJump to Primary Navigation
Top

Anya Hindmarch's naughty Solange ad

anya222.jpg
solangebag.jpg
solhero3.jpg

It's the event that's generated a Twitter trend and an internet meltdown.

When footage leaked on Monday of Solange Knowles lashing out at her brother-in-law Jay-Z - after a Met gala party - it became the most talked about incident in tinseltown.

And now the designer of one of the items that took a starring role in the video, Solange's clutch bag, has created a tongue in cheek advert for her product.

Anya Hindmarch's 'Crisp Packet' clutch was used as a designer weapon during the fight, the rapper even picked up the bag at one stage during the now-infamous fight and tried to hand it back to his furious sister-in-law.

So, once the initial furore over the incident began to wane, the British bag maker decided to poke fun at the incident with a tongue-in-cheek advert for its £995 shiny metal creation that declares the bag 'Worth fighting for.'

It's not the first time a brand has capitalised on a news story with a clever ad campaign.

MINI ADVERT POKING FUN AT THE HORSEMEAT SCANDAL

Early last year, when the nation was still reeling from the revelation that some supermarket beef actually contained horsemeat, Mini previewed its new John Cooper Works Roadster in an ad with the tagline: "Beef. With a lot of horses hidden in it."

SPECSAVERS REACTS TO OLYMPIC FLAG ERROR

When the South Korean flag was mistakenly displayed at a women's football match between North Korea and Colombia during the 2012 Olympics, Specsavers snapped up ad space for a poster lampooning the mix-up:

WARBURTONS CELEBRATES BIRTH OF PRINCE GEORGE

When Kate Middleton gave birth to Prince George last year, bread maker Warburtons put out this royal-themed homage:

EUROSTAR MAKES THE MOST OF DAVID BECKHAM'S MOVE TO PARIS SAINT-GERMAN

When David Beckham made a move to Paris Saint-Germain football club last year, Eurostar swiftly knocked together an advert alluding to the football star and his wife Victoria's penchant for naming their children in reference to the cities in which they were conceived or born.

Is Anya Hindmarch's newsjacking clever or in poor taste? Let us know below or on Twitter

Related

coachella.jpg

Coachella's best bits: from Beyoncé performing with Solange to Leo rocking out

rexfeatures-3736686br.jpg

Solange deletes pictures of Beyoncé after video of attack goes viral

lfybags5hero.jpg

LFW Blog AW14: *Those* bags at Anya Hindmarch

boyhero2.jpg

Video: Cat saves boy, 4, from dog attack

1053323-621957851149271-55966684-o.jpg

Stephen Sutton's incredible speech

blue-diamond-hero.jpg

Blue diamond auctioned for world record amount

Comments

More

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017

This chic River Island blouse has taken Instagram by storm

Social media users are absolutely obsessed with this high street number

by Kayleigh Dray
19 Apr 2017

The surprising thing about the average cost of a wedding dress in 2017

by Amy Swales
18 Apr 2017

Unicorn trainers are happening - don't try and fight it

You know someone who will want these

by Anna Pollitt
18 Apr 2017

Why this model won't stop sharing cellulite photos on Instagram

And she has an incredibly important reason for it, too

by Kayleigh Dray
13 Apr 2017