It's the event that's generated a Twitter trend and an internet meltdown.
When footage leaked on Monday of Solange Knowles lashing out at her brother-in-law Jay-Z - after a Met gala party - it became the most talked about incident in tinseltown.
And now the designer of one of the items that took a starring role in the video, Solange's clutch bag, has created a tongue in cheek advert for her product.
Anya Hindmarch's 'Crisp Packet' clutch was used as a designer weapon during the fight, the rapper even picked up the bag at one stage during the now-infamous fight and tried to hand it back to his furious sister-in-law.
So, once the initial furore over the incident began to wane, the British bag maker decided to poke fun at the incident with a tongue-in-cheek advert for its £995 shiny metal creation that declares the bag 'Worth fighting for.'
It's not the first time a brand has capitalised on a news story with a clever ad campaign.
MINI ADVERT POKING FUN AT THE HORSEMEAT SCANDAL
Early last year, when the nation was still reeling from the revelation that some supermarket beef actually contained horsemeat, Mini previewed its new John Cooper Works Roadster in an ad with the tagline: "Beef. With a lot of horses hidden in it."
SPECSAVERS REACTS TO OLYMPIC FLAG ERROR
When the South Korean flag was mistakenly displayed at a women's football match between North Korea and Colombia during the 2012 Olympics, Specsavers snapped up ad space for a poster lampooning the mix-up:
WARBURTONS CELEBRATES BIRTH OF PRINCE GEORGE
When Kate Middleton gave birth to Prince George last year, bread maker Warburtons put out this royal-themed homage:
EUROSTAR MAKES THE MOST OF DAVID BECKHAM'S MOVE TO PARIS SAINT-GERMAN
When David Beckham made a move to Paris Saint-Germain football club last year, Eurostar swiftly knocked together an advert alluding to the football star and his wife Victoria's penchant for naming their children in reference to the cities in which they were conceived or born.