Jump to Main ContentJump to Primary Navigation
Top

Fashion controversy: why Zara pulled this 'Are You Gluten Free?' tee

Zara tshirt.PNG

Yet another misguided T-shirt slogan has caused controversy this week, as Zara has come under fire for glamourising gluten-free diets after a top baring the slogan 'Are You Gluten Free?' hit shelves.

While gluten-free has become a familiar fixture in lists of celebrity favourite and fad diets in the past few years, it's far from a flash in the pan or lifestyle choice for those with Coeliac disease.

The shirt left sufferers of the autoimmune disease enraged by the trivial treatment of their dietary requirement. Coeliac sufferer Marta Casadesús from the Spanish city of Terrassa started a Change.org petition in an attempt to have the T-shirt banned. 

Her page titled “We do not want shirts with offensive messages for people with Coeliac disease," received over 50,000 signatures in a week.

One supporter commented: “Coeliac disease is not a fashion statement, nor should you make fun of the disease because of the strictness of the gluten-free diet and the problems that can arise if you do not follow it correctly.”

Fortunately, the signatures were enough to trigger a response from the brand, who had the tees removed from sale and issued an apology.

Inditex, who own Zara, released the following statement: “The T-shirt mentioned in this petition was pulled from our online store a few weeks ago now and we are currently confirming that it is not for sale in our stores either.”

It added “We sincerely regret that this case might be interpreted as a trivialisation of Coeliac disease, the absolute opposite of our intentions.”

Casadesús was pleased with the success of her plea, telling The Local:

 “I was really surprised by Zara’s quick response, both on Change.org and in its actions, pulling the T-shirts from sale in its stores and online.

“The truth is that I just wanted Zara to reflect on the message, I was trying to explain that perhaps it wasn’t the best way to make people aware of the illness.”

While the store claims to be unaware of how the slogan would be construed, the reaction provides them with an invaluable lesson about the weight of words.

Related

fcuk tee.jpg

The ultimate 90’s revival: FCUK bringing back its classic slogan tee

opener_rt.jpg

Why have we become too cool to dance?

iStock_000055666196_Double.jpg

Spanish judge asks sexual assault victim, “Did you close your legs?”

when harry met sally.jpg

Veganuary diary week three: eating out as a vegan

dkny-semi-fitted-t-shirt.png

The chicest slogan T-shirts, jumpers and sweatshirts

ThinkstockPhotos-469057254.jpg

The rabid feminist row: Oxford Dictionaries reviews “sexist” listing

cinderella proposal.jpg

We don’t need permission: why it’s time to abolish leap year proposals

susan sarandon.jpg

Susan Sarandon has the perfect response to Piers Morgan’s body shaming

Comments

More

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017

This major fashion brand has stopped retouching models’ stretchmarks

“I’ve never ever seen a model with stretchmarks and I needed it.”

by Moya Crockett
30 Jun 2017