Jump to Main ContentJump to Primary Navigation
Top

Fashion controversy: why Zara pulled this 'Are You Gluten Free?' tee

Zara tshirt.PNG

Yet another misguided T-shirt slogan has caused controversy this week, as Zara has come under fire for glamourising gluten-free diets after a top baring the slogan 'Are You Gluten Free?' hit shelves.

While gluten-free has become a familiar fixture in lists of celebrity favourite and fad diets in the past few years, it's far from a flash in the pan or lifestyle choice for those with Coeliac disease.

The shirt left sufferers of the autoimmune disease enraged by the trivial treatment of their dietary requirement. Coeliac sufferer Marta Casadesús from the Spanish city of Terrassa started a Change.org petition in an attempt to have the T-shirt banned. 

Her page titled “We do not want shirts with offensive messages for people with Coeliac disease," received over 50,000 signatures in a week.

One supporter commented: “Coeliac disease is not a fashion statement, nor should you make fun of the disease because of the strictness of the gluten-free diet and the problems that can arise if you do not follow it correctly.”

Fortunately, the signatures were enough to trigger a response from the brand, who had the tees removed from sale and issued an apology.

Inditex, who own Zara, released the following statement: “The T-shirt mentioned in this petition was pulled from our online store a few weeks ago now and we are currently confirming that it is not for sale in our stores either.”

It added “We sincerely regret that this case might be interpreted as a trivialisation of Coeliac disease, the absolute opposite of our intentions.”

Casadesús was pleased with the success of her plea, telling The Local:

 “I was really surprised by Zara’s quick response, both on Change.org and in its actions, pulling the T-shirts from sale in its stores and online.

“The truth is that I just wanted Zara to reflect on the message, I was trying to explain that perhaps it wasn’t the best way to make people aware of the illness.”

While the store claims to be unaware of how the slogan would be construed, the reaction provides them with an invaluable lesson about the weight of words.

Related

fcuk tee.jpg

The ultimate 90’s revival: FCUK bringing back its classic slogan tee

opener_rt.jpg

Why have we become too cool to dance?

iStock_000055666196_Double.jpg

Spanish judge asks sexual assault victim, “Did you close your legs?”

when harry met sally.jpg

Veganuary diary week three: eating out as a vegan

dkny-semi-fitted-t-shirt.png

The chicest slogan T-shirts, jumpers and sweatshirts

ThinkstockPhotos-469057254.jpg

The rabid feminist row: Oxford Dictionaries reviews “sexist” listing

cinderella proposal.jpg

We don’t need permission: why it’s time to abolish leap year proposals

susan sarandon.jpg

Susan Sarandon has the perfect response to Piers Morgan’s body shaming

More

These are officially the biggest names in fashion in 2017

The Fashion Awards nominees have been revealed

by The Stylist web team
23 Oct 2017

Fresh accessories for modern brides, inspired by Fashion Week trends

From striking ear cuffs to grown-up glitter shoes

by Anna Brech
20 Oct 2017

Stranger Things is coming to Topshop just in time for Halloween

Shop the retro-inspired line of tees and accessories

by Nicola Colyer
19 Oct 2017

This week's Style List: 30 red pick-me-ups

As seen in this week's mag

by Stylist
17 Oct 2017

Say hello to the Zara boots taking over Instagram this autumn

These boots are made for walking (all over your social media feed)

by Kayleigh Dray
17 Oct 2017

The best loungewear and PJs to get comfy in this winter

Hello sofa my old friend

by Amy Swales
13 Oct 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

13 Oct 2017

This French accessory trend is back and we’re totally on board

The most effortless way to update your autumn/winter wardrobe

by Nicola Colyer
12 Oct 2017

Treasure trove of rare Versace pieces unveiled online

Immerse yourself in the fabulous world of the late, great designer

by Anna Brech
12 Oct 2017

ASOS is now offering same-day delivery, but there’s just one catch...

So long, last-minute outfit dilemmas

by Susan Devaney
12 Oct 2017