Jump to Main ContentJump to Primary Navigation
Top

Fashion controversy: why Zara pulled this 'Are You Gluten Free?' tee

Zara tshirt.PNG

Yet another misguided T-shirt slogan has caused controversy this week, as Zara has come under fire for glamourising gluten-free diets after a top baring the slogan 'Are You Gluten Free?' hit shelves.

While gluten-free has become a familiar fixture in lists of celebrity favourite and fad diets in the past few years, it's far from a flash in the pan or lifestyle choice for those with Coeliac disease.

The shirt left sufferers of the autoimmune disease enraged by the trivial treatment of their dietary requirement. Coeliac sufferer Marta Casadesús from the Spanish city of Terrassa started a Change.org petition in an attempt to have the T-shirt banned. 

Her page titled “We do not want shirts with offensive messages for people with Coeliac disease," received over 50,000 signatures in a week.

One supporter commented: “Coeliac disease is not a fashion statement, nor should you make fun of the disease because of the strictness of the gluten-free diet and the problems that can arise if you do not follow it correctly.”

Fortunately, the signatures were enough to trigger a response from the brand, who had the tees removed from sale and issued an apology.

Inditex, who own Zara, released the following statement: “The T-shirt mentioned in this petition was pulled from our online store a few weeks ago now and we are currently confirming that it is not for sale in our stores either.”

It added “We sincerely regret that this case might be interpreted as a trivialisation of Coeliac disease, the absolute opposite of our intentions.”

Casadesús was pleased with the success of her plea, telling The Local:

 “I was really surprised by Zara’s quick response, both on Change.org and in its actions, pulling the T-shirts from sale in its stores and online.

“The truth is that I just wanted Zara to reflect on the message, I was trying to explain that perhaps it wasn’t the best way to make people aware of the illness.”

While the store claims to be unaware of how the slogan would be construed, the reaction provides them with an invaluable lesson about the weight of words.

Related

fcuk tee.jpg

The ultimate 90’s revival: FCUK bringing back its classic slogan tee

opener_rt.jpg

Why have we become too cool to dance?

iStock_000055666196_Double.jpg

Spanish judge asks sexual assault victim, “Did you close your legs?”

when harry met sally.jpg

Veganuary diary week three: eating out as a vegan

dkny-semi-fitted-t-shirt.png

The chicest slogan T-shirts, jumpers and sweatshirts

ThinkstockPhotos-469057254.jpg

The rabid feminist row: Oxford Dictionaries reviews “sexist” listing

cinderella proposal.jpg

We don’t need permission: why it’s time to abolish leap year proposals

susan sarandon.jpg

Susan Sarandon has the perfect response to Piers Morgan’s body shaming

More

18 unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo we found on the bridal catwalks

by Amy Swales
22 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Aug 2017

This wedding range has a pretty dismal message for brides-to-be

Because everyone is “slimming down for the gown”, right?

by Amy Swales
21 Aug 2017

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017