For high-quality, low-cost wardrobe basics, Japanese stalwart Uniqlo has always left the rest of the high street in the dust. However, up until now, most of these must-have wardrobe essentials have only been widely available in London.
For those who don’t reside in the capital, the relaunch of Uniqlo’s website will finally change all that.
Offering the largest Uniqlo collection online to date, the slick new website is packed with everything from wool jackets, boyfriend jeans, flannel shirts, affordable work-wear dresses and a plethora of on-trend accessories like skinny Italian leather belts from £12.99.
To celebrate the launch, Uniqlo is also offering an exclusive selection of their 100% cashmere styles at an online-only price of £49.99.
For non-Londoners who can’t wait to shop in person, this year will also see the opening of the first store outside of London in Kent’s shopping mecca, Bluewater.
Photo credit: Charlize Theron and Orlando Bloom, Uniqlo brand ambassadors AW10