Jump to Main ContentJump to Primary Navigation

Male model in a box


Designer label Band of Outsiders has put a male model in a box to showcase its new 2013 menswear collection. Adding a new twist to Men’s Fashion Week, Band of Outsiders' Longest Show Ever presentation features a male model living, eating and sleeping in a small box for 60 hours.

While a male model held captive sounds right up our street, we were a little concerned for his welfare when we first heard of the Band of Outsiders’ stunt to showcase its spring 2013 collection.

However, our fears have been (slightly) allayed, when it turns out the box the model is living in is a purpose-built compartment made from wood and cardboard situated in a gallery window in the Marais district of Paris, the city where Men’s Fashion Week is currently being held. According to Fashionista.com the model - clad in Band of Outsider’s 2013 collection - will be able to leave the box to change his clothes, use the ‘facilities’, and get a new prop which he’ll be using to “tell the story of the collection”.

The male model’s daytime movements inside the box are also being live-streamed on the Band of Outsiders Tumblr page, and the gallery window faces out onto the street so passersby can also witness the ‘show’ (and pull funny faces, as we saw a couple of kids do). The Longest Show Ever will culminate with a cocktail party at the event’s completion and the model’s liberation on June 29, reports WWD.

It definitely brings a whole new meaning to the term 'window dressing'.

See it for yourself, check out the Longest Show Ever on the Band of Outsiders Tumblr at the-longest-show-ever.bandofoutsiders.com

Image credit: the-longest-show-ever.bandofoutsiders.com

What do you think? Do you love Band of Outsiders' new twist on the fashion show, or think they should stick to the catwalk? Tell us your thoughts on Twitter or in the comments section below



Models off-duty


Mulberry's Monster A/W 2012 Campaign


Top 5 Nora Ephron film scenes



Say hello to succulent manicures: actual tiny plants as nail art

No, really

by Amy Swales
26 Oct 2016

The 2016 Fashion Awards nominations have been announced

... and supermodel sisters Gigi and Bella Hadid will compete for model of the year

by Harriet Hall
26 Oct 2016

Feast your eyes on the new Alexa Chung M&S Archive collection

Get ready to want it all.

by Alexandra Fullerton
26 Oct 2016

The surprising Zara item that is selling out across the globe

It can be yours for just £59

by Sarah Biddlecombe
25 Oct 2016

This clothing range is designed to raise awareness of mental illness

“It’s not a delusion, you are incredible”

by Amy Swales
24 Oct 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

24 Oct 2016

The Met Gala 2017 theme will bring some serious high-fashion weirdness

Katy Perry and Pharrell Williams are set to host the fashion world’s biggest party.

by Moya Crockett
24 Oct 2016

In memory of Richard Nicoll, one of fashion's brightest talents

by Alexandra Fullerton
22 Oct 2016

Octogenarian bride shows us all how it's done

She married her beau 60 years after they first met

by Amy Swales
21 Oct 2016

Vogue editor Alexandra Shulman opens up about her anxiety

by Harriet Hall
21 Oct 2016