Jump to Main ContentJump to Primary Navigation
Top

Barbie now has over one million fashion followers on Instagram

Barbie 1.JPG

Though a controversial fashion muse she may be, Barbie’s style-dedicated Instagram page has just topped one million followers.

That’s right, over a million people - 1,006,745 at the last count – want to track her latest wares and sartorial choices.

She has more followers than Chanel muse, actress and style icon Diane Kruger, face of Burberry Suki Waterhouse, and even pop culture sensation FKA twigs.

All this, and the account has only been live for less than 13 months.

With a shopping habit to rival even ours, Barbie’s often seen in designer wares from Roksanda Ilincic, Moschino and Diane von Furstenberg, has attended the Golden Globes, Art Basel plus Coachella, and regularly attends Fashion Week in all four major capitals.

Just last week she joined the Net A Porter buying team at London Fashion Week, days before hitting the Big Smoke she guest edited Harper’s Bazaar US during NYFW, and you’ll currently find her being papped in Milan.

It seems that no matter how far beyond childhood we get, everyone still wants to indulge their Barbie fetish.

Even Matthew Williamson, Karl Lagerfeld, Rachel Zoe and Donna Karan have hooked up with the doll for an Instagram collaboration. And the trend shows no sign of slowing.

British shoe designer Sophia Webster recently announced that she’s the latest designer to harness the power of Barbie, designing an entirely new shoe collection around news of the doll’s new flexible ankle.

Barbie wearing flats made international news, and Selfridges is stocking the adult sized versions of Webster’s Barbie inspired kicks.

So what’s next for the blonde?

She’ll be hitting Milan Fashion Week in the coming days, before jetting off to Paris to finish yet another lap of Fashion Month.

Then we imagine a break from all the stylised selfies might be in order. Back to Montauk, her holiday destination of choice perhaps? Or maybe she'll head straight to LA to take on the A-list in the fight for more followers.

 

Style tip: save the best for last! Dressing up for my last night in Montauk. #montauk #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

Stepping out with my best foot forward! #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

Had to wear my favorite fringe booties for #shoesday! #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

A midi skirt and sensible flats make the perfect uptown look for a gal on-the-go! #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

The sun is setting on #Coachella day two, excited for tonight! #barbie #barbiestyle #coachella2015

A photo posted by Barbie® (@barbiestyle) on

 

Day date walking through the Canal District! #pfw #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

Shop til you drop! Thanks for a fun day @Moschino @itsjeremyscott. #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

Shot one of my favorite red carpet looks today, now off to celebrate the #GRAMMYs!  #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

 

On my way to the @dvf show. We clearly have the same appreciation for pink! #nyfw #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

Related

rexfeatures_1061695e.jpg

Sarah Jessica Parker’s favourite shoe moment from Sex And The City

rexfeatures_4448581n.jpg

Barbie is making a Zendaya doll

hipster-barbie.jpg

Barbie account mocks the picture perfect lifestyle snaps of Instagram

dgw.jpg

Milan Fashion Week insider blog

Katy Perry Machu Picchu.JPG

This week's A-list Instagram highlights

GettyImages-489099240_hf2.jpg

Wearable and wacky beauty at London Fashion Week

rexfeatures_4131130i.jpg

#ShoutYourAbortion trends worldwide as women breakdown stigma

rexfeatures_5147839r.jpg

Tom Hiddleston gets naked for feminism

rexfeatures_326762c.jpg

Judge says rushing gender equality could have “appalling consequences”

Comments

More

This epic new handbag range is made from pineapple leaves

Vegan fashion that doesn't compromise on style

by Nicola Colyer
26 May 2017

Relax: Amazon’s new wedding shop has arrived

Browse “unique, handcrafted items for your wedding day”

by Anna Brech
26 May 2017

This week's style list: from Annie Warhol to chandelier earrings

Indulge yourself with a treat from our hand-picked edits

by The Stylist web team
25 May 2017

Five items in your wardrobe that were inspired by Cristóbal Balenciaga

Don't know much about him? Look no further...

by Harriet Hall
25 May 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

25 May 2017

25 unusual accessories to update your wedding wardrobe

Shoes, bags, jewellery and headgear to perk up your one-wear wedding wonders

by Amy Swales
24 May 2017

22 unusual and awesome Father's Day gifts

Stylish, foodie, boozy, outdoorsy: we've got you covered

by Amy Swales
24 May 2017

Summer looks like jeans that turn into shorts

You didn't know these were missing from your life

by Amy Swales
22 May 2017

A closer look at Pippa Middleton’s wedding dress

One of Britain's most celebrated designers, Giles Deacon, created the gown

21 May 2017

The feminist t-shirt everyone’s talking about on Instagram

It’s time to wear your feminist credentials front and centre

by Kayleigh Dray
19 May 2017