Jump to Main ContentJump to Primary Navigation
Top

Behold the chic £150 wedding dress that's flying off the shelves

w2.jpg

With demand for inexpensive wedding dresses on the rise, ASOS has unveiled an exclusive budget bridal option that's flying off its virtual shelves.

Droves of brides-to-be are hitting 'buy' on the fishtail Eternity Maxi Dress by Australian brand Fame and Partners, which costs £150 including delivery.

asos dress

High street retailers from Topshop to Tesco have been falling over themselves to release cut-price bridal gowns in a conventional colour palette of whites, creams and nudes, but the resulting offerings generally fall into categories of "traditional" or "trendy" or don't seem special enough for such an important day.

asos wedding

There's something about the flattering cut and fit of this particular dress that's captured the attention of hundreds of women shopping for their big day.

Eschewing lace, wide hems and extravagant detailing in favour of a delicate cowl back, subtle fishtail hem and flattering V-neck, the dress offers a dramatic but simple silhouette for the unfussy bride.

asos wedding

Don't fancy the Eternity gown but determined to buy a traditional wedding dress on a budget? Here are five more options under £150...

Related

pride and prejudice.jpg

25 spectacular and unique wedding dresses under £1000

And So To Wed autumnal flower crown.JPG

The best autumn wedding ideas from Instagram

kelly.jpg

History's most spectacular wedding dresses

ThinkstockPhotos-491512024.jpg

The one question you should ask yourself to feel less anxious

rexfeatures_5073872ce.jpg

Oldest children are 'cleverer than their siblings'

Capture.JPG

Life before Google: the funniest questions people asked librarians

ThinkstockPhotos-483062488.jpg

The 10 jobs with the best work-life balance

rexfeatures_4459367b.jpg

Starbucks the pub: coffee chain to sell beer and wine in London

Comments

More

Shoes to make you happy: fancy new footwear to click your heels in

Instant cheer

by Amy Swales
22 Jan 2017

Shop the 40 most extravagant pieces of jewellery under £100

What January blues?

by Sarah Biddlecombe
20 Jan 2017

Fashion designers write thank you letters to Michelle Obama

And not just because they don’t want to dress Melania.

by Moya Crockett
20 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jan 2017

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017