Despite the gloomy weather and plunging temperatures, January is proving itself to be good for one thing: affordable wedding dress shopping.
Following on from Marchesa dropping a purse-friendly bridal collaboration with BHLDN, three more of our favourite brands have come up trumps with beautiful gowns that won't eat up half of your wedding budget.
From J Crew's new collection of dreamy dresses to Needle and Thread's intricate designs and high street bridal favourite, Phase Eight, offering gorgeous, traditional pieces, the time has never been better to shop for your wedding dress.
See below for our pick of the best looks from each retailer, and revel in an extra celebratory glass of champagne - you can afford it, after all.
Harper Beaded Mermaid gown, £1,100 from jcrew.com
Pamela gown, £650 from jcrew.com
Eyelash Lace Gown, £995 from jcrew.com
Needle and Thread
Lace Tulle Maxi Dress, £650 from needleandthread.com
Coppelia Ballet Dress, £130 from needleandthread.com
Tulle V-Cut Gown, £400 from needleandthread.com
Cressida, £395 from phase-eight.com
Josefina, £495 from phase-eight.com
Oriana Embroidered Wedding Dress, £650 from phase-eight.com