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British Fashion Awards 2010


Stylist's Fashion Director Alexandra Fullerton reveals all from fashion's most glamorous night out

The British Fashion Awards is the most glamorous night in the fashion world so of course Stylist had to be present at the ceremony. I arrived at The Savoy early and dashed past the paps to meet the girls from Warehouse, who were hosting a table at the event. I spotted designers Christopher Kane, Gareth Pugh, Henry Holland and Louise Gray and caught VV Brown being interviewed on the red carpet, bestowing her love of Top Shop, M&S and the British high street before a round of champagne, gossip and canapés began.

After drinks we were ushered into the Savoy Theatre for the awards ceremony. I had a plum seat amongst supermodels, uber-designers and actresses. Victoria Beckham, Thandie Newton and Alexa Chung were present, alongside David Gandy who caused a ripple of excitement wherever he went.

We all found goodie bags on our seats containing essential water, retro flying saucer sweets, a Mac lipstick and a patriotic Union Jack flag to wave in support of British fashion. The ceremony, which recognises outstanding British design talent – and the £37billion contribution fashion makes to the UK economy – was hosted with typical wit by Claudia Winkleman.

Chairman of the British Fashion Council Harold Tillman introduced new advisor to the British Fashion Council, Samantha Cameron – looking glamorous in a floor-length black Osman gown – and the ceremony began with a mesmerising Nick Knight film, created in collaboration with the Alexander McQueen label. See it on ShowStudio.

Lara Stone, crowned Model of the Year, hoped the award might stop people mistaking her for Matt Lucas when out with husband David Walliams

Current Creative Director Sarah Burton accepted McQueen’s posthumous award for Outstanding Achievement in Fashion Design with grave emotion while there were also tearful moments as Daphne Guinness presented The Isabella Blow Award for Fashion Creator on behalf of her late friend. Visionary stylist Nicola Formichetti (who works with Lady Gaga, V magazine and Dazed and Confused) walked away with the gong.

Other winners included Phoebe Philo, Creative Director of Celine, who won British Designer of the Year; Alexa Chung, the recipient of the British Style award which was voted for entirely by the public. Mulberry Creative Director Emma Hill accepted Mulberry’s Designer Brand award (which recognises a UK label that has made an international impact) while Menswear Designer went to ''Patrick Grant" for his collaborative label E. Tautz.

Lara Stone was crowned Model of the Year and quipped that she was glad of the public recognition – the award might stop people mistaking her for Matt Lucas when out with husband David Walliams.

Britain is known as a creative hotbed and Emerging Talent Awards for Ready-to-Wear and Accessories, were awarded respectively to fashion design duo Meadham Kirchhoff and Husam El Odeh for his bold sculpted jewellery.

Shoe supremo Nicholas Kirkwood won Accessory Designer. The Digital Innovation category was presented for the first time to Burberry for their pioneering digital technologies and initiatives (such as live-streaming of their catwalk shows) while Special Recognition was won by Naomi Campbell for her huge influence on fashion over the past 25 years. Naomi collected the award (a chic white obelisk) in a McQueen dress and admitted that Sarah Burton had made two for her, just in case!

The ceremony wrapped up and all the guests headed out into the cold for a dash into the Savoy’s beautiful rococo dining room. I walked just behind Kimberley Walsh and tried to dodge the flash bulbs. Everyone sat down to an elaborate dinner of beetroot carpaccio with goat’s cheese croquettes, followed by sea bass with truffle salsa and a dessert of green tea pannacota for the girls while the boys had rhubarb crumble. Rose creams and espresso martinis wrapped up the silver service supper and guests headed out into the icy night to celebrate at the official after party at Movida.

Image Credit: Rex Features and Getty Images



British Fashion Awards 2010


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