We're impressed with C&A Brazil's new FashionLike clothing hangers, which tally up online Facebook 'Likes' with clothes available to buy on the shop floor.
Once we finally got over the continued existence of C&A – no 90s wardrobe was complete without something from the high street store - we were suitably inspired by the new technology.
Basically it works like this: whenever someone 'Likes' a piece of clothing on C&A Brazil’s online store, the Facebook thumbs-up is then tallied on a screen embedded in clothes hangers on the shop’s physical racks, reports Mashable.
Torn between two dresses? Just check the hanger to see which one is rated highest by other C&A customers. You’ll never need to take your friends shopping with you again.
What do you think? Would you like to see all stores incorporate this new technology? Tell us your thoughts on Twitter or in the comments section below.