Jump to Main ContentJump to Primary Navigation
Top

Dear Facebook, should I buy this dress?

FashionLike-store.jpg
FashionLike-tally.jpg
FashionLike-logo.jpg
FashionLike-decision.jpg

We're impressed with C&A Brazil's new FashionLike clothing hangers, which tally up online Facebook 'Likes' with clothes available to buy on the shop floor.

Once we finally got over the continued existence of C&A – no 90s wardrobe was complete without something from the high street store - we were suitably inspired by the new technology.

Basically it works like this: whenever someone 'Likes' a piece of clothing on C&A Brazil’s online store, the Facebook thumbs-up is then tallied on a screen embedded in clothes hangers on the shop’s physical racks, reports Mashable.

Torn between two dresses? Just check the hanger to see which one is rated highest by other C&A customers. You’ll never need to take your friends shopping with you again.

What do you think? Would you like to see all stores incorporate this new technology? Tell us your thoughts on Twitter or in the comments section below.

Related

facebook-logo.jpg

“Facebook fatigue is setting in globally”

facebook.jpg

Using Facebook for small businesses

lucy-mangan-social-shopping.jpg

"Shopping is a social undertaking"

Comments

More

Paris Fashion Week blog

Highlights from the shows

29 Sep 2016

Kim Kardashian assaulted - are we becoming desensitised?

Gigi Hadid's attacker put his mouth on her bum by Anna Pollitt

29 Sep 2016

Rihanna presents new Fenty x Puma collection

Presumably after the sweaty abolished monarch look by Amy Swales

29 Sep 2016

Paris Fashion Week street style

Chic in the city

29 Sep 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

29 Sep 2016

Sarah Jessica Parker is launching a collection of dresses

Dreams really do come true by Harriet Hall

28 Sep 2016

Don't buy any new shoes before you see these runway trends

Your favourite new kicks by Anna Pollitt

27 Sep 2016

Why this £70 coat from Zara has gone viral

We bet you've seen someone wearing it by Sarah Biddlecombe

27 Sep 2016

The Stranger Things cast are collaborating with Louis Vuitton

The top secret project will be revealed soon by Sarah Biddlecombe

26 Sep 2016

Monki’s feminist campaign celebrates periods, masturbation, and more

The #monkifesto is taking a stand for women everywhere by Kayleigh Dray

26 Sep 2016