Jump to Main ContentJump to Primary Navigation

Calvin Klein champions age diversity in latest underwear ad, featuring Lauren Hutton

Lauren Hutton.jpg

Calvin Klein has produced some of fashion’s most iconic underwear adverts – from Kate Moss and Mark Wahlberg’s ‘90s shoot, to the star-studded My Calvins social media-led campaign for SS16.

But since designer Raf Simons joined the brand last Autumn, its ads have taken on a new direction. One which sees its newest womenswear campaign garner attention for being provocative in a totally refreshing way: its age diversity.

Read more: Almost half of women won’t enter a shop unless there’s a sale on

Directed by Sofia Coppola, the ad, which debuted on Instagram, features women between the ages of 18 and 73, with Lauren Hutton checking the highest age bracket. Also in the mix are Coppola’s long-time collaborator Kirsten Dunst, actresses Laura Harrier, Rashida Jones and Nathalie Love, and famous offspring including Maya Hawke (daughter of Ethan Hawke and Uma Thurman) and Chase Sui Wonder (Anna Sui’s neice).

The full vintage-look black and white campaign video sees the women stretching and reclining in their Calvin Klein underwear and is described by the brand as ”Vignettes of what it is to be a modern woman, highlighting seven singular individuals, ages 18 to 73. Calvin Klein or Nothing at All.”

The brand also posted a video to Instagram starring Dunst, 34, in which she talks about “the flaw she learned to love.”

Read more: The Mango t-shirt taking over your Instagram feeds

Speaking directly to her friend Coppola, she says: “You know one thing I remember always from working with you Sofia is you always liked my teeth. And I remember doing another film after, and they said ‘you should change your teeth’. I never did.”

The campaign is Calvin Klein’s most diverse yet and one which highlights the cast’s idiosyncrasies beautifully.

Images: Courtesy Calvin Klein.


river island.jpg

This chic River Island blouse has taken Instagram by storm

abortion flake teenager speech.jpg

Watch 16-year-old expertly shut down a politician’s views on abortion


Introducing the new age (of) beauty treatments


This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017

The dark secret hidden in Sansa Stark’s costume on Game of Thrones

There’s more to Sansa’s outfit than meets the eye...

by Kayleigh Dray
10 Aug 2017

This is the most popular summer dress on Zara right now

The internet has fallen hard for this unusual high street dress

by Kayleigh Dray
08 Aug 2017