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Clueless wardrobe brought to life by online technology company


Remember how you lusted after Cher Horowitz's incredible digital wardrobe in Clueless? And remember how you thought it would never actually exist in real-life?

Well, you were wrong.

Nearly 20 years after the film came out (yes. it was 1995. AS IF!), online technology company, Metail, has brought to life the closet from the 1995 film.

The bespoke digital fitting room launched yesterday and gives users the chance to create their own avatars, by entering their height, weight and bra size to create their own 3D model.

You can even choose if you want to wear your hair down or up, what colour skin tone you have, and can edit your body once you've created it if it doesn't look quite right.

But one of the coolest aspects of it is you can create your own Cher Horowitz look and select some of her iconic outfits, such as the yellow and black tartan skirt suit.

Below: Cher's digital wardrobe from Clueless

Once you've chosen your desired style, you can then share them on Facebook or send it to friends via email, in case you want to find out what they think of your look.

Created by co-founders Tom Adeyoola and Duncan Robertson, who worked closely with Cambridge University, they started to develop the technology for the concept back in 2008.

Adeyoola told WWD: "We know through feedback that the 'share' option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high street has been a key experience missing from the online shopping experience, until now."

Now all we need it to do is the keys to that gorgeous mansion and Paul Rudd as a boyfriend!



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