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Cocosa launch huge Issa sale

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Ever since Kate Middleton stepped out in a royal blue Issa wrap dress for the official announcement of her engagement to Prince William, the label has been hot property. Now Cocosa, the designer sales website, is launching a huge online sale with up to 60% off the Autumn/Winter 2011 collection at 7am on Wednesday 28 December.

Daniella Heleyal, the Brazilian brains behind the label, has some expert advice on shopping the sale: “The key to shopping during the sales is to stay true to your personal style as women look their most attractive when comfortable in their own skin – trust me, it shows!”

“Look for sharp, feminine tailoring, fabulous shoes or a statement bag – classic pieces with a timeless quality. Always bear in mind how versatile your purchase will be. One of the things women always comment on is how they love to wear Issa London dresses from the office all the way through to dancing, so choose pieces that will give you confidence at work and look incredible after dark and you’ll have twice as many opportunities to wear them.”

Issa clothes are timeless and wearable, and with pieces like this stunning halter dress reduced from £1243 to £499, you can pick up something really special that will last a lifetime. So avoid the sales crowds, set your alarm and log on to cocosa.com bag a designer bargain on Wednesday 28 December!

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Issa's new capsule collection

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Kate Middleton's style evolution

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Issa Autumn/Winter 2011

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