We're never averse to the sight of a half-dressed David Beckham - especially when his threads are self-designed.
The LA Galaxy star and father-of-four has followed in his wife Victoria Beckham's well-heeled fashion trail by unveiling a nine-piece collection for H&M.
The campaign sees David model a classic range of t-shirts, long johns and boxer shorts, in a variety of brooding poses.
According to H&M, the designs focus on "fit, function, comfort and design."
"David Beckham is one of the most respected men in the world today, and I can’t wait to see how the range will grow and evolve in the seasons ahead," said Ann-Sofie Johansson, H&M’s Head of Design.
David himself said, "I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am."
The collection will go on sale from 2 February in stores worldwide and online. It is the first in a series of seasonal collaborations between David and the Swedish retail chain.
See preview photos from the line, above and below and let us know your thoughts on Twitter.