Jump to Main ContentJump to Primary Navigation
Top

David's Bridal launches UK campaign featuring plus-size model

parliament.jpg

America's biggest bridal store is celebrating its expansion in Britain with a campaign featuring a plus-size model on her London wedding day.

David's Bridal has hired size 14 Australian model Mercy Watson to more accurately reflect the size of its customer base, according to Glamour.com.

The spring/summer 16 campaign uses the Houses of Parliament as a backdrop for the couple's city wedding. Mercy, dressed in a traditional white gown and long veil is seen posing with her husband on a city street with bright red phoneboxes and a red London bus in the background.

Dresses from the collection will be available from 29 December in-store and online, with some available in sizes zero to 26.

The retailer has stores in London's Westfield shopping centre, Watford and a new store opening on 18 December in Glasgow.

david's bridal
david's bridal
david's bridal

Related

anna wyatt.JPG

The random act of kindness that helped this woman overcome anorexia

breakfast-landscape-bad-egg.jpg

The 10 biggest food trends of 2015

clementine-desseaux.jpg

Louboutin hires its first plus-size model

iris law ip.jpg

Meet a new generation of models set to outshine their famous relatives

instagram-husband.jpg

Meet the long-suffering men behind ‘perfect’ Instagram snaps

ThinkstockPhotos-488052914.jpg

The surprising new ways to spot when someone is lying

gingerbread.jpg

Winning Christmas? The life-size gingerbread house

serial.png

Serial is back! Listen to season two right here

Cartagena,-Colombia.jpg

Travel trends of 2016: the hottest places to holiday next year

Comments

More

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

05 Dec 2016

What to wear based on the capital's hottest exhibitions

London, my fashion muse

by Susie Stone
02 Dec 2016

A 2017 diary for every kind of woman

Life planners to party organisers

by Anna Pollitt
02 Dec 2016

Samantha Cameron is launching a fashion label

Expect classic elegance with a modern twist

by Harriet Hall
30 Nov 2016

Why this £76 jacket from Urban Outfitters has gone viral

Have you seen it?

by Sarah Biddlecombe
29 Nov 2016

Is Beyoncé the person to make Christmas jumpers cool?

If anyone can do it...

by Moya Crockett
29 Nov 2016

Tommy Hilfiger: designers should be "proud" to dress Melania Trump

People “shouldn't become political about it”

by Sarah Biddlecombe
23 Nov 2016

Black Friday and Cyber Monday deals: Stylist's definitive guide

The biggest days on the shopping calendar

by Sejal Kapadia Pocha
23 Nov 2016

This week's Style List: from party cheese boards to festive bling

From dinner party cheese boards to festive bling

by The Stylist web team
21 Nov 2016

Compostable trainers are the next big thing in eco-friendly fashion

These new Adidas kicks are made from synthetic spider silk.

by Moya Crockett
21 Nov 2016