Jump to Main ContentJump to Primary Navigation

Pudsey goes couture...again

Loveable, charitable teddy bear Pudsey has had another chic wardrobe make-over for this year's Children in Need – and he's gone even more haute couture than before.

Ditching the spotted eye patch and yellow hue (so last season), for Swarovski crystals, Pucci prints, a Burberry Mac and Prada flatform brogues, this isn’t the first time Pudsey has been restyled into an on-trend ted.

Pudsey was dressed in designer threads for last year's Children in Need, and his fashion makeover was so successful, the charity enlisted super-stylist Katie Grand to curate a 30-strong collection of bears, all dressed in some of fashion’s biggest names. As well as Prada, Pucci, Gucci and Tom Ford, British names Victoria Beckham, Anya Hindmarch, Giles Deacon and Paul Smith have all given Pudsey a chic new look.

The whole collection will be exclusively exhibited in the London & Manchester Selfridges Stores from 23 October until the 14 November 2012, before being auctioned to raise funds for the charity. Preview 20 of the 30 designer staking part in the gallery below.



Pudsey goes couture for Children In Need


Object of Desire


The tiniest catwalk show in the world



First look: the pieces you can buy from the A-lister's wardrobes

Keira Knightley, Emma Watson, Olivia Palermo and more by Sarah Biddlecombe

01 Dec 2015

This week's Style List

The Christmas bauble special

01 Dec 2015

Pirelli calendar archives: The most provocative images

Featuring Jennifer Lopez, Cindy Crawford, Christy Turlington and more by Sarah Biddlecombe

01 Dec 2015

Fashion highlights from the week so far

From Victoria Beckham to Eva Longoria by Sarah Biddlecombe

01 Dec 2015

The hottest new party trainers that will save your feet this Christmas

Our edit of this season's most bejewelled and bejazzled beauties by Sarah Biddlecombe

30 Nov 2015

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities by Sarah Biddlecombe

30 Nov 2015

Where to find the top Black Friday and Cyber Monday deals in UK

The biggest day on the shopping calendar

27 Nov 2015

From cashmere socks to silk pyjamas, luxurious nightwear for winter

Curl up in comfort by Anna Pollitt

26 Nov 2015

Fashion highlights from the week so far

From Kylie Minogue to Kate Winslet by Sarah Biddlecombe

26 Nov 2015

Bacon scented underwear is here. Sorry.

Just in time for Christmas by Anna Pollitt

25 Nov 2015