Jump to Main ContentJump to Primary Navigation

Pudsey goes couture...again

Loveable, charitable teddy bear Pudsey has had another chic wardrobe make-over for this year's Children in Need – and he's gone even more haute couture than before.

Ditching the spotted eye patch and yellow hue (so last season), for Swarovski crystals, Pucci prints, a Burberry Mac and Prada flatform brogues, this isn’t the first time Pudsey has been restyled into an on-trend ted.

Pudsey was dressed in designer threads for last year's Children in Need, and his fashion makeover was so successful, the charity enlisted super-stylist Katie Grand to curate a 30-strong collection of bears, all dressed in some of fashion’s biggest names. As well as Prada, Pucci, Gucci and Tom Ford, British names Victoria Beckham, Anya Hindmarch, Giles Deacon and Paul Smith have all given Pudsey a chic new look.

The whole collection will be exclusively exhibited in the London & Manchester Selfridges Stores from 23 October until the 14 November 2012, before being auctioned to raise funds for the charity. Preview 20 of the 30 designer staking part in the gallery below.



Pudsey goes couture for Children In Need


Object of Desire


The tiniest catwalk show in the world



Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities by Sarah Biddlecombe

05 Oct 2015

Fashion highlights from the weekend

From Jennifer and Justin to Rooney Mara by Sarah Biddlecombe

05 Oct 2015

Iconic celebrity wedding dresses

A-list nuptials and fantasy frocks galore...

05 Oct 2015

Shelter dogs recreate high fashion magazine covers

For a very touching reason by Sejal Kapadia

02 Oct 2015

This week's fashion highlights

From Claire Danes to Rita Ora by Sarah Biddlecombe

02 Oct 2015

The chicest slogan T-shirts, jumpers and sweatshirts

Why not say it in style? by Sarah Biddlecombe

01 Oct 2015

This week's Style List

From the hottest new beauty buys to floral bouquets

30 Sep 2015

Instantly update your wardrobe with the hottest new shoes

From beautiful boots to fabulous flats by Sarah Biddlecombe

29 Sep 2015

Clothing giant makes history by starring its first hijab-wearing model

“It always feels like women who wear hijab are ignored when it comes to fashion.” by Sejal Kapadia

29 Sep 2015

The best autumn wedding ideas from Instagram

From red leaf confetti to wedding gowns with sleeves by Amy Lewis

29 Sep 2015