Jump to Main ContentJump to Primary Navigation

Barbie's diverse new dolls have landed - and they're ready for the beach


In the past six months Barbie has undergone a seriously dramatic makeover. In response to the long-standing criticism of her homogeneous standards of beauty Mattel has taken steps to diversify her.

The 57-year-old doll was reissued in August in a range which saw her take on 23 new looks, with eight different skin tones and 18 variations of eye colour.

Then to tackle calls for more diverse body shapes, she was given three - curvy, petite and tall (by no means exhaustive, but definitely progress from her out of this world waist-to-hip ratio).

And now, to celebrate her new look, Mattel has teamed up with US store Target, showing off Barbie's new diverse shapes in swimwear from its 2016 range.

The body-positive campaign is aimed at encouraging us to celebrate our own bodies ahead of the summer season and feel confident in our swimwear.

In short, and contrary that much-loathed ad from last summer, the message is that every body shape is ready for the beach.

All of swimsuits are available in full size from Target - who offer international shipping.



Barbie is now curvy and petite to reflect “a broader view of beauty”


Meet the "Hijarbie" Barbie making waves in the fashion world


This is what 30 looks like to women across the world


New Barbie advert features boy playing with doll for the first time

reese witherspoon.jpg

Reese Witherspoon signs onto Barbie film

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

ashley graham sports illustrated.jpg

Plus size models and a 56-year-old star in Sports Illustrated issue

dad bod ken.jpg

Barbie's not the only one having a makeover: introducing dad-bod Ken


Toy company fights gender stereotypes in non-sexist catalogue



Octogenarian bride shows us all how it's done

She married her beau 60 years after they first met

by Amy Swales
21 Oct 2016

Vogue editor Alexandra Shulman opens up about her anxiety

by Harriet Hall
21 Oct 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Oct 2016

These are the most popular boots on Pinterest right now

They’re total lust-haves…

by Kayleigh Dray
20 Oct 2016

Contain yourselves: Mr. Men and Little Miss stamps have arrived

We're going to be writing more letters

by Amy Swales
20 Oct 2016

Victoria Beckham announces new fashion collaboration

(and it's affordable)

by Harriet Hall
20 Oct 2016

Is this Michelle Obama's ultimate statement dress?

Hello, bespoke Atelier Versace

by Harriet Hall
19 Oct 2016

Muslim blogger launches range of hijabs to suit all skin tones

Plus, they're affordable

by Sarah Biddlecombe
19 Oct 2016

30 easy-to-wear, fuss-free work dresses for under £50

Save precious morning minutes

by Sarah Biddlecombe
17 Oct 2016

Whoopi Goldberg has designed a line of “ugly” Christmas jumpers


by Anna Pollitt
17 Oct 2016