What would you do with 50,000 gummy bears?
New York-based magazine Twelv decided to create a ballgown made entirely of Haribo's finest as an homage to the late designer Alexander McQueen.
The magazine's Editor-in-Chief, Hissa Igarashi and Fashion Editor, Sayuri Marakumi, spent three weeks constructing the 220-pound dress for its debut issue.
The dress, modelled by American Jessica Pitti, above, was so heavy it required three adults to move it.
The multi-coloured jelly sweets were "painstakingly glued on by hand" to the dress base, which comprised steel wire and vinyl sheets.
The pattern was inspired by Alexander McQueen's own design, below.
A wonderful homage or a waste of good Gummy Bears? Let us know on Twitter or in the comments section below.
Words: Anna Pollitt. Pictures: Twelv Magazine