Jump to Main ContentJump to Primary Navigation
Top

US company sparks online furore with sexist earplugs

earplugs.JPG

It's no secret that, as women, we generally pay more for stuff than men.

From the deodorants, razors and jeans that cost women an average of 37% more under the 'pink price tax' to the soon-to-be-abolished tax on those 'luxury' sanitary products, it can be costly being a woman.

And now an earplug company has come under fire on social media for its blatantly sexist brand of 'female' and 'male' earplugs in which - you guessed it - the earplugs for women are more expensive than the ones for men.

Any woman wishing to part with $6.99 (£4.93) to purchase 14 pairs of "silky soft" earplugs would be disappointed to discover that the male equivalent costs 50 cents less, or $6.49 (£4.57). particularly since the women's earplugs are actually smaller than the men's version.

Tweeted by a man who discovered the earplugs side by side in a shop in the US, the sexist pricing of the earplugs has caused a furore on Twitter.

"Obviously. I mean, we make so much more - oh," wrote one woman. "It's very infuriating!" Tweeted another.

Hearos, the company that makes the earplugs, has also come under fire for their blatantly sexist messaging.

While the women's earplugs are encased in pink packaging, with the promise they will help the user to 'sleep pretty', the men's earplugs come in blue packaging and offer 'xtreme protection' for the 'hearos' who wear them.

Over the past 24 hours, Twitter users have been taking to the social media site with typically witty remarks on the misogynistic brand.

Hearos are yet to comment.

Related

helen mirren.jpg

Helen Mirren says actresses should audition for male roles

parliament.jpg

Apparently women “should be pleased” by male MPs' misogyny

lysiak 1.JPG

Watch this nine-year-old reporter's perfect response to critics

feminism.jpg

“End branded feminism: it's a bloodletting of the movement”

pretty woman.jpg

It's official: women in film speak less the older they get

mindy kaling.jpg

Mindy Kaling reveals how she apologises for her assertiveness

ridget jones thong.jpg

Why we should all wear men's underwear

scarlett johansson cosmopolitan interview relationship advice hollywood gender wage gap.jpg

Scarlett Johansson: talking about the gender pay gap feels “obnoxious”

iStock_000065790675_Large.jpg

Meet your new feminist book club

More

Street style highlights from Milan Fashion Week

Bold pops of colour meet extravagant textural embellishments

21 Sep 2017

Stylish hooded coats to see you through the wetter months

And all come in under £150

by Nicola Colyer
21 Sep 2017

See inside Swarovski's Crystal Wonderland party at Milan Fashion Week

Soak up the high-octane glamour

21 Sep 2017

Meet the new generation of celebrity children taking over Fashion Week

These fresh faces are set to outshine their famous parents

by Anna Brech
21 Sep 2017

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017

This supermarket has just solved your Halloween dressing dilemmas

Disney villains assemble

by Megan Murray
20 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

20 Sep 2017