Jump to Main ContentJump to Primary Navigation
Top

US company sparks online furore with sexist earplugs

earplugs.JPG

It's no secret that, as women, we generally pay more for stuff than men.

From the deodorants, razors and jeans that cost women an average of 37% more under the 'pink price tax' to the soon-to-be-abolished tax on those 'luxury' sanitary products, it can be costly being a woman.

And now an earplug company has come under fire on social media for its blatantly sexist brand of 'female' and 'male' earplugs in which - you guessed it - the earplugs for women are more expensive than the ones for men.

Any woman wishing to part with $6.99 (£4.93) to purchase 14 pairs of "silky soft" earplugs would be disappointed to discover that the male equivalent costs 50 cents less, or $6.49 (£4.57). particularly since the women's earplugs are actually smaller than the men's version.

Tweeted by a man who discovered the earplugs side by side in a shop in the US, the sexist pricing of the earplugs has caused a furore on Twitter.

"Obviously. I mean, we make so much more - oh," wrote one woman. "It's very infuriating!" Tweeted another.

Hearos, the company that makes the earplugs, has also come under fire for their blatantly sexist messaging.

While the women's earplugs are encased in pink packaging, with the promise they will help the user to 'sleep pretty', the men's earplugs come in blue packaging and offer 'xtreme protection' for the 'hearos' who wear them.

Over the past 24 hours, Twitter users have been taking to the social media site with typically witty remarks on the misogynistic brand.

Hearos are yet to comment.

Related

helen mirren.jpg

Helen Mirren says actresses should audition for male roles

parliament.jpg

Apparently women “should be pleased” by male MPs' misogyny

lysiak 1.JPG

Watch this nine-year-old reporter's perfect response to critics

feminism.jpg

“End branded feminism: it's a bloodletting of the movement”

pretty woman.jpg

It's official: women in film speak less the older they get

mindy kaling.jpg

Mindy Kaling reveals how she apologises for her assertiveness

ridget jones thong.jpg

Why we should all wear men's underwear

scarlett johansson cosmopolitan interview relationship advice hollywood gender wage gap.jpg

Scarlett Johansson: talking about the gender pay gap feels “obnoxious”

iStock_000065790675_Large.jpg

Meet your new feminist book club

Comments

More

Top designer schools woman questioning why he designs “for fat people”

“Words are very powerful, they impact and affect lives”

by Amy Swales
23 Jun 2017

Ascot looks from the Stylist team

Ascot kicks off with Ladies' Day and glorious sunshine. Our Ascot oufits are a mixture of high street and designer pieces that adhere to the dress codes. Here’s what the Stylist team wore to the first two days.

by The Stylist web team
22 Jun 2017

Swarovski heiress gets wed in 46kg of glittering crystals

Seven stone of dedication to the family brand

by Amy Swales
22 Jun 2017

Did Elizabeth II send a political message with her Queen’s Speech hat?

People think she was sending a political message with her choice of millinery

by Moya Crockett
21 Jun 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jun 2017

How to dress for hot weather if you hate summer clothes

“What do you mean, I can’t wear a turtleneck jumper in June?”

by Moya Crockett
19 Jun 2017

Would you wear this label’s new crotchless jeans?

Y/Project is switching up denim again

by Amy Swales
15 Jun 2017

Shopping mall kicks out woman wearing “inappropriate” Finding Nemo top

"Slut-shaming needs to stop"

by Sarah Biddlecombe
14 Jun 2017

How to buy Reese Witherspoon’s fashion line in the UK

Draper James is now available to Brit fans

by Amy Swales
07 Jun 2017

Where to buy Ariana Grande’s One Love Manchester charity jumper

All profits go to the Red Cross We Love Manchester Emergency Fund

by Sarah Biddlecombe
06 Jun 2017