Jump to Main ContentJump to Primary Navigation
Top

Ebay goes Fashion Forward

ebay.jpg
bfc-ebay.jpg

Online marketplace eBay has long been the place to uncover a vintage gem, but now they are doing their bit to support the future of fashion, by partnering with the British Fashion Council’s Fashion Forward Initiative.

eBay announced today (25 July) a multi-season sponsorship deal of Fashion Forward, which helps emerging British designers grow their business and show collections in London - current designers benefitting from the scheme include Mary Katzantrou, Henry Holland and Louise Gray.

Kicking off with the launch of the Spring/Summer 2013 collections in September, the partnership will involve head of eBay fashion brands Melanie Smallwood sitting on the panel to decide the next crop of sponsored designers, plus hosting Save the Children’s #bidboutique, an online fashion auction running during over London Fashion Week and London Fashion Weekend, featuring donations from leading British designers, and celebrities such as Erin O’Connor and Samantha Cameron.

eBay’s Melanie Smallwood says of the partnership;

“eBay is more than just an auction house, it’s a shopping destination like no other... partnering with the British Fashion Council provides an opportunity to show our support to emerging British fashion talent, helping them to develop the long-term success of their businesses.”

Caroline Rush, chief executive of the BFC adds; “eBay’s sales statistics are overwhelming and we hope they will help to bring opportunities to the designers they support.”

Save the Children’s #bidboutique will launch on eBay on 12 September 2012.

Related

Miami-Swim-Fashion-Week-her.jpg

The best of Miami Swim Fashion Week

british-fashion-awards.jpg

British Fashion Awards: Pictures

fashion-forward1.jpg

Fashion Forward winners announced

Comments

More

Sarah Jessica Parker is launching a collection of dresses

Dreams really do come true by Harriet Hall

28 Sep 2016

Paris Fashion Week blog

Highlights from the shows

28 Sep 2016

Don't buy any new shoes before you see these runway trends

Your favourite new kicks by Anna Pollitt

27 Sep 2016

Why this £70 coat from Zara has gone viral

We bet you've seen someone wearing it by Sarah Biddlecombe

27 Sep 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

27 Sep 2016

The Stranger Things cast are collaborating with Louis Vuitton

The top secret project will be revealed soon by Sarah Biddlecombe

26 Sep 2016

Monki’s feminist campaign celebrates periods, masturbation, and more

The #monkifesto is taking a stand for women everywhere by Kayleigh Dray

26 Sep 2016

Milan Fashion Week street style

Stunning outfits outside the shows

25 Sep 2016

Front row stars at Milan Fashion Week

It's all about Serena Williams and Anna Dello Russo

25 Sep 2016

Milan Fashion Week blog

Highlights from the shows

25 Sep 2016