Jump to Main ContentJump to Primary Navigation
Top

Ebay goes Fashion Forward

ebay.jpg
bfc-ebay.jpg

Online marketplace eBay has long been the place to uncover a vintage gem, but now they are doing their bit to support the future of fashion, by partnering with the British Fashion Council’s Fashion Forward Initiative.

eBay announced today (25 July) a multi-season sponsorship deal of Fashion Forward, which helps emerging British designers grow their business and show collections in London - current designers benefitting from the scheme include Mary Katzantrou, Henry Holland and Louise Gray.

Kicking off with the launch of the Spring/Summer 2013 collections in September, the partnership will involve head of eBay fashion brands Melanie Smallwood sitting on the panel to decide the next crop of sponsored designers, plus hosting Save the Children’s #bidboutique, an online fashion auction running during over London Fashion Week and London Fashion Weekend, featuring donations from leading British designers, and celebrities such as Erin O’Connor and Samantha Cameron.

eBay’s Melanie Smallwood says of the partnership;

“eBay is more than just an auction house, it’s a shopping destination like no other... partnering with the British Fashion Council provides an opportunity to show our support to emerging British fashion talent, helping them to develop the long-term success of their businesses.”

Caroline Rush, chief executive of the BFC adds; “eBay’s sales statistics are overwhelming and we hope they will help to bring opportunities to the designers they support.”

Save the Children’s #bidboutique will launch on eBay on 12 September 2012.

Related

Miami-Swim-Fashion-Week-her.jpg

The best of Miami Swim Fashion Week

british-fashion-awards.jpg

British Fashion Awards: Pictures

fashion-forward1.jpg

Fashion Forward winners announced

Comments

More

Primark is dropping a wedding range just in time for ‘I do’ season

The brand released a preview on social media

by Amy Swales
28 Apr 2017

This summer’s biggest sell-out item is finally back in stock

Get thee to the shops, stat

by Kayleigh Dray
28 Apr 2017

Instagram has fallen in love with these unusual high street sandals

Expect to see them everywhere this summer...

by Kayleigh Dray
27 Apr 2017

These are the 10 most popular fashion brands on social media right now

From Nike to Chanel

by Moya Crockett
27 Apr 2017

Unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo at Bridal Fashion Week

by Amy Swales
27 Apr 2017

Elisabeth Moss' secret tribute to The Handmaid’s Tale on red carpet

Did you spot her outfit’s hidden symbolism?

by Kayleigh Dray
27 Apr 2017

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017