Jump to Main ContentJump to Primary Navigation
Top

Erin O'Connor's new clothing line

SDOB MASTER PR STRIP RGB.jpg

Not just a pretty face, model Erin O'Connor has teamed up with stylist Kate Halfpenny to design a line of must-have t-shirts.

Christened She Died Of Beauty and featuring a simple yet concise offering of five beautiful typographic t-shirts and two bags in a classic monochrome palette, the designs will be available online this week.

According to Erin and Kate (a graduate of St Martins School of Design), the inspiration behind the brand name and collection was to make, "a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve”.

As well as attractive, witty and un-apologetic, the line is also eco-friendly, using only ethically and organically sourced materials - something which was vital to both Erin and Kate. "There's no reason why style and conscience can't co-exist," point out the earth-loving design duo.

The collection is available from dedicated online store Shediedofbeauty.com, with t-shirts priced at £40 and cotton bags a £20.

Related

beadeddrapejoined.jpg

African style arrives at ASOS

AW10_W copyjoined .jpg

Jaeger unveils new boutique collection

togetherGAPsmaller.jpg

Black magic: Gap's latest trouser range

Comments

More

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

27 Jul 2017

From banned to summer staple: the controversial history of the bikini

Did you know the bikini was named after the atomic bomb?

by Harriet Hall
27 Jul 2017

This week's Style List: from craft cocktails to lucky charms

Something on this week's Style List caught your eye...?

25 Jul 2017

“The nervous bride’s guide to the nightmare of wedding dress shopping”

It’s Bridal Boutique Bingo! How many veiled horrors will you check off?

by Amy Swales
25 Jul 2017

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017