Jump to Main ContentJump to Primary Navigation
Top

Exclusive: fashion make-over for M&S

mandshero.jpg
mandshero2.jpg

Known as the reliable bastion of the British high street rather than a purveyor of cutting edge design, this season Marks and Spencer is set for a high fashion make-over, as these shots from the stores' latest campaign reveal.

Shot by the world-class fashion photographer Rankin and styled by Way Perry of Wonderland magazine, the print advertising campaign for the Limited Collection showcases up-and-coming models Sophie Byron, Suki Waterhouse and Louise De Chevigny wearing an array of mid-sixties-inspired looks, from A-line hems to silk shifts – all key trends for A/W 2011. The black and white images feel edgy, sexy and cool and are a departure from previous campaigns featuring Twiggy and Myleene Klass.

These images aren’t the only way the store is upping the fashion stakes this season - Hollywood actor Ryan Reynolds, model and actress Rosie Huntington-Whiteley and male supermodel David Gandy are also joining the M&S “family” and fronting the Autograph and Collezione collections. You can see their glamorous campaigns here, or scroll down to see the highlights from the Rankin shoot.

ABOVE: Colour block shift dress, £45.

ABOVE: The knitted cape (£39.50) has been given "a youthful twist to a traditional shape, making it a must have wardrobe staple for the season" according to Helen Low, M&S Head of Design.

All Limited Collection products will be available in stores and online from the 1st September 2011.

Related

Fashion-on-film.jpg

45 iconic fashion films

Burberry-Autumn-Winter-hero.jpg

Burberry unveils Autumn Winter campaign

Comments

More

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

22 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017

The internet is incredibly divided over Topshop’s newest item

“What fresh hell is this?”

by Kayleigh Dray
17 Mar 2017

Booze, blooms and bijouterie: 37 awesome Mother's Day gifts

For when petrol station flowers won't cut it

by Amy Swales
16 Mar 2017

Victoria Beckham pays tribute to Spice Girls in new fashion campaign

Nineties nostalgia

by Sarah Biddlecombe
16 Mar 2017

Diamond engagement rings are being outsparkled by rubies and emeralds

Diamonds are no longer the favourite gem to propose with

15 Mar 2017

Jourdan Dunn x Missguided is here

Our five favourite pieces

by Anna Pollitt
14 Mar 2017

Red alert: Shop the hottest new colour trend

Why it's all the rage

by Anna Pollitt
09 Mar 2017