Bella Hadid is the latest Super to be struck by the curse of the catwalk tumble.
She took a spectacular dive on the runway at Michael Kors' New York Fashion Week show as Sienna Miller, Emily Blunt and Anna Wintour watched on from the front row.
Wearing an elegant black ruffle sequin dress and ridiculous heels, Hadid's descent struck at a particularly inopportune moment just as she was turning in front of photographers gathered to snap every outfit in the designer's spring/summer '17 collection.
The 19-year-old hit the deck gracefully and with a smile on her face, resulting in a captivating series of shots by Matt Baron.
Guests at the show reacted with an amusing mixture of horror, sympathy and blind determination to photograph her slip-up on their smartphones.
Hadid, the younger sister of mega-model Gigi, gamely pulled herself up and continued the walk.
Bella Hadid models the four stages of falling, looks better than the rest of us:
1. Confusion ... this wasn't the plan?
2. Panic - what can I do? Can I reverse it?
3. Acceptance of the inevitable
4. Determination! I want to be back on my feet this second!
Hadid later posted pictures of her bruises on Snapchat and put up an Instagram video of herself moments before she fell, with a message suggesting that she saw the funny side.
"Michael Kors today❤️ Thank you so much for having me in the show@michaelkors @johndavidpfeiffer ❤️💋💐 (seconds before 😅🙈)"
A video posted by Bella Hadid (@bellahadid) on
Michael Kors didn't directly reference the fall, but he did post an Insta video of the model before she went down with the caption: "The back story with @bellahadid."
A video posted by Michael Kors (@michaelkors) on
The theme of the show was designed to lift flagging spirits following a long week of shows, with Rufus Wainwright singing a rendition of Come On, Get Happy and Kors tweeting out messages of love and strength beforehand, so it's likely that Hadid's trip was met with lots understanding and backstage hugs.
And when she wakes to legs full of bruises tomorrow, she should remember that a runway tumble didn't do Naomi Campbell's career any harm - and she's by no means alone...