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“I want to create stars”: Kate Moss launches her own talent agency

kate moss.jpg

Kate Moss has revealed she is launching her own talent agency - and "pretty people" need not apply.

The world-famous supermodel is often the star attraction at London Fashion Week shows Topshop Unique and Burberry - both brands she's affiliated with through business and modelling interests - but this season she's using global attention on the capital to chime with the launch of her very own enterprise.

Announcing the venture in Business of Fashion, the 42-year-old says her new business will be about much more than pretty faces.

Kate Moss

Kate Moss' talent agency website

"I want to focus more on managing people’s careers than just [running] a modelling agency," she explains.

I don’t really want pretty people, I want people that want to sing and dance and act - I want to create stars.

- Kate Moss

Moss, who was scouted at the age of 14, broke the catwalk mould with her below-average height, waif-like features and snaggle-tooth smile. Today she's one of the world's richest models - so is perhaps well placed to spot star power in unconventional characters.

Details of her new venture are sketchy. The Kate Moss Agency website has one holding page featuring a black and white model shot of Moss in a denim shirt, denim shorts and fishnet tights.

There is also an Instagram account that already has more than 2,000 followers since its launch on Monday.

The account launched with a photograph of Moss' cover shoot for the magazine, taken by her boyfriend Nikolai von Bismarck.

Moss does not have a public Instagram account of her own, but will appear in images on the agency's account says her new brand manager Camilla Johnson-Hill.

"There will be pictures of Kate, pictures that Kate has chosen and pictures of the other models that the agency represents," Johnson-Hill said, stressing that the social side of things will be strictly "Kate’s vision.”

Moss left Storm, the agency that spotted her back in 1988, earlier this year. Her half-sister Lottie Moss, 18, is still on its books - but for how  long?

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