Jump to Main ContentJump to Primary Navigation
Top

Red alert: Shop the hottest new colour trend

We really should have seen it coming. Fashion has always been a vehicle to reflect and respond to extreme changes in politics, society and the economy, so what better colour to sum up the current mood than bright red? It’s synonymous with passion, danger, energy, anger… and someone needed to rescue its reputation from association with Donald Trump and his infamous wide sticky-taped satin tie.

street style

Street style looks from across Fashion Week autumn/winter '17

Designers are championing the colour for next season and savvy celebrities and street style pros are already staking their claim to the fiery, look-at-me scarlet hue. Kendall Jenner, Bella Hadid and Sienna Miller all opted for head-to-toe fire engine-red looks during Paris Fashion Week.

celebs

L-R: Bella Hadid, Sienna Miller and Kendall Jenner

In Italy, Giorgio Armani was among several designers to use the high-impact colour liberally, in both his Armani and Emporio Armani womenswear collections, while the message Fendi sent with its thigh-high patent stiletto boots was clear: this woman will be seen.

fashion

Clockwise from top left: Emporio Armani, Prada and Alberta Ferretti

The colour trend is a rallying cry to women to show their power and strength; an urge to resist passivity. While New York designers used stunts or slogans to demonstrate their displeasure under Trump’s rule, the mood shifted in a more refined direction as Fashion Week progressed. Collars crept higher, outerwear got sturdier and oversizing was everywhere. Molly Goddard gave us fantasy frilly frocks in a show of defiant femininity. Rick Owens intellectualised with abstract protest clothing and interpretations of civilisation. Balmain and Alexander McQueen explored a warrior theme in cuts and detail. But it’s that jolt of defiant red that condensed the theme: be loud, be proud, be empowered.

fendi

Fendi autumn/winter '17

Here’s our pick of red hot clothes and accents to invigorate your wardrobe...

Related

Charlotte Olympia HOPE Clutch 695.jpg

Designer fashion pieces that donate 100% of profits to charity

rexfeatures_8460692h.jpg

Beauty trends we love from Paris Fashion Week

tadashi.jpg

All the ways Fashion Week is trumping Donald Trump

More

Street style highlights from Milan Fashion Week

Bold pops of colour meet extravagant textural embellishments

23 Sep 2017

Stars on the front row at Milan Fashion Week

From Cate Blanchett to Olivia Palermo

23 Sep 2017

History's greatest supers join Donatella Versace in moving tribute

Legendary designer joined by squad of world-famous faces

22 Sep 2017

The magic and the mayhem: candid backstage photos from Fashion Week

Behind the runway, a rare glimpse into a high-pressure and exuberant world

22 Sep 2017

Stylist's Fashion Week diaries: join the team behind the scenes

Tune in to our daily videos for an inside look at Stylist's fashion crew in action

22 Sep 2017

Bring on the bum bag, Fashion Week's must-have accessory of the moment

A one-time tourist stalwart gets a high-fashion makeover

by Anna Brech
21 Sep 2017

Behind the scenes at Milan Fashion Week

From carb-loading to happy Hadid sisters and Basic Bitch makeup inspiration

by Anna Brech
21 Sep 2017

See inside Swarovski's Crystal Wonderland party at Milan Fashion Week

Soak up the high-octane glamour

21 Sep 2017

Meet the new generation of celebrity children taking over Fashion Week

These fresh faces are set to outshine their famous parents

by Anna Brech
21 Sep 2017

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017