Jump to Main ContentJump to Primary Navigation
Top

Vivienne Westwood and BFC join forces in Switch to Green campaign

Vivienne Westwood.jpg

Dame Vivienne Westwood has teamed up with the British Fashion Council (BFC) and the London mayor in a bid to persuade the fashion industry to do their part in tackling climate change.

The designer – whose name is a byword for eclectic British style – is fronting the Switch to Green campaign, to persuade major partners in the fashion world to switch to an eco-friendly energy supplier by 2020.

The initiative was launched for maximum awareness on day one of London Fashion Week. Already, a number of major labels have come on-board to lend their support.

Harvey Nichols, Marks & Spencer, Selfridges and Stella McCartney are among a growing roster of British brands who have pledged their commitment to Switch to Green.

 “People ask, ‘what can I do to help save the environment?’” says Westwood, in a video for Switch to Green (above). “In all my time as an activist, I’ve never had a satisfactory answer. Now we know: Switch to a Green Energy supplier.”

Caroline Rush, CEO of the BFC, says she hopes the push towards sustainable sources will “encourage brands and businesses to increase the demand for green energy”.

This in turn will “help accelerate investment and the rate and scale of renewables in the UK”, she says.

Justine Simons, deputy mayor for culture and the creative industries says she is “delighted” at the BFC’s pledge to fight climate change.

 “London Fashion Week is the greatest fashion showcase in the world,” she says. “Now is the fashion industry’s chance to make going green the number-one trend this autumn.”

The Switch to Green campaign is part of the BFC’s wider Positive Fashion initiative aimed at creating a more sustainable and renewable future for the industry.

It's supported by high-profile figures including model and activist Adwoa Aboah. 

“It means taking on the responsibility of sending out a good message to everyone,” Aboah says, in a video explaining what Positive Fashion means to her (above). “...By sending out the right message, you can change someone’s view on something. We’re all open to a change, and we’re all wanting it.”

Tesla

The Stylist fashion team with their Tesla Model X car

Stylist’s fashion team fully supports the Switch to Green campaign. 

We’re playing our own small part in the battle against climate change by using an electric car by Tesla, a global leader in renewable energy solutions, to transport us around the shows at Fashion Week. 

Using clean energy technology, Tesla is working to accelerate our move towards a zero-emission future.

Our model X Tesla is a cross between a minivan and SUV. It not only boosts some rather bling falcon wings – sliding up rather than out – it’s also miles more eco-friendly than many other similar vehicles out on the road.

Bring on our greener future…

Photos: Rex and Stylist’s own

Related

hero.jpg

See inside Swarovski's Crystal Wonderland party at Milan Fashion Week

hero use.jpg

Meet the new generation of celebrity children taking over Fashion Week

Gigi Hadid.jpg

Tommy Hilfiger hosts the LFW finale of dreams

More

Treasure trove of rare Versace pieces unveiled online

Immerse yourself in the fabulous world of the late, great designer

by Anna Brech
12 Oct 2017

Katie Holmes joins Italy’s fashion elite in Verona

An inside look at an Italian ice spectacular

10 Oct 2017

Five fresh beauty trends to try from Paris Fashion Week

From exuberant crystal eyes to daringly abstract nails

by Emma Stoddart
06 Oct 2017

Behind the scenes at Paris Fashion Week

Aka, all our squad goals

05 Oct 2017

Stars on the front row at Paris Fashion Week

Rachel Weisz joins Jane Birkin, and Kate Moss hangs out with Catherine Deneuve. The va va voom is palpable

03 Oct 2017

Street style highlights from Paris Fashion Week

Feminist slogans meet theatrical flourish

03 Oct 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

02 Oct 2017

Screen legend Helen Mirren hits the catwalk for L'Oreal Paris

Star of stage and screen is joined by Jane Fonda and Cheryl at the spectacular open-air parade

01 Oct 2017

The important history behind Dior’s new feminist T-shirt

Maria Grazia Chiuri made a subversive statement with this catwalk hit

by Nicola Colyer
29 Sep 2017

Five fresh beauty trends to try from Milan Fashion Week

Get set for angular crops and elaborate nail art

by Emma Stoddart
25 Sep 2017