Jump to Main ContentJump to Primary Navigation
Top

First lingerie line launched for breast cancer survivors

lingerie breast cancer.jpg

A lingerie brand in the US is steadily gaining attention thanks to its unique selling point; it's the first brand to exclusively offer lingerie for breast cancer survivors.

AnaOno Intimates is a sexy lingerie collection for women who have had breast cancer and dealt with mastectomy. The range carries high impact sports bra, shelf bra, lace bralette and more, offering comfort, beauty and allure.

Not only that, the lingerie is created so that it can fit women of all shapes and sizes and circumstances; from lumpectomy to mastectomy, unilateral to bilateral, flap surgery to implant reconstruction.

Breast cancer

The brand was launched by Dana Donofree last May, whose own battle with breast cancer inspired her to create the underwear. 

In 2010, the day before her 28th birthday and two months before her wedding, Dana was diagnosed with Infiltrative Ductal Carcinoma (the most common form of breast cancer), and underwent a bilateral mastectomy, reconstructive surgery and chemotherapy.

Speaking to Today.com, Dana said that she decided to create the line after feeling uncomfortable and unsexy when wearing her old underwear. 

"I went to my underwear drawer and pulled out all the beautiful lacy bras  I owned and I quickly realized this wasn't going to work — I was no longer normal," revealed the designer.

"I thought, this can't be it: This can't be the way I'm going to have to live the rest of my life. I can't imagine wearing a sports bra  every day to work, to business meetings, to a fun night out with my girlfriends. I made it my job to find a bra in the market."

A fashion and design graduate from Savannah College of Art and Design, Dana had worked with several labels before and during her fight against cancer, so she used the skill to develop something positive for women who suffer from breast cancer. 

Breast cancer 2

To make the bras more comfortable, there is no underwire and the traditional shape has been adjusted using stretchy fabric, so that women who might have had a mastectomy will feel comfortable.

Ultimately, the brand is about offering something "comfortable and beautiful after a decidedly ugly experience". AnaOno Intimates also donates 10% of all sales to breast cancer foundations.

While the line was created in the US, they also ship to the UK. You can see their full range here

Breast cancer is the most common cancer in the UK, with 1 in 8 women diagnosed with the illness over the course of a lifetime.

To find out more about it, head to cancerresearchuk.org.

anaono.com

Related

bikini body.jpg

The best and funniest take-downs of the Beach Body Ready campaign

dl-portrait-npg-charlotte-bronte.jpg

Charlotte Brontë’s beautiful letters on unrequited love

Lena Dunham.jpg

Lena Dunham opens up about being raped

hero.jpg

The most popular emojis by country, from Britain to Australia

rexfeatures_4735074s (1).jpg

Fashion highlights from the week

Untitled-wine2.jpg

A guide to every food and wine pairing you’ll ever need to know

Comments

More

What to wear based on the capital's hottest exhibitions

London, my fashion muse

by Susie Stone
02 Dec 2016

A 2017 diary for every kind of woman

Life planners to party organisers

by Anna Pollitt
02 Dec 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

02 Dec 2016

Samantha Cameron is launching a fashion label

Expect classic elegance with a modern twist

by Harriet Hall
30 Nov 2016

Why this £76 jacket from Urban Outfitters has gone viral

Have you seen it?

by Sarah Biddlecombe
29 Nov 2016

Is Beyoncé the person to make Christmas jumpers cool?

If anyone can do it...

by Moya Crockett
29 Nov 2016

Tommy Hilfiger: designers should be "proud" to dress Melania Trump

People “shouldn't become political about it”

by Sarah Biddlecombe
23 Nov 2016

Black Friday and Cyber Monday deals: Stylist's definitive guide

The biggest days on the shopping calendar

by Sejal Kapadia Pocha
23 Nov 2016

This week's Style List: from party cheese boards to festive bling

From dinner party cheese boards to festive bling

by The Stylist web team
21 Nov 2016

Compostable trainers are the next big thing in eco-friendly fashion

These new Adidas kicks are made from synthetic spider silk.

by Moya Crockett
21 Nov 2016