Jump to Main ContentJump to Primary Navigation
Top

First lingerie line launched for breast cancer survivors

lingerie breast cancer.jpg

A lingerie brand in the US is steadily gaining attention thanks to its unique selling point; it's the first brand to exclusively offer lingerie for breast cancer survivors.

AnaOno Intimates is a sexy lingerie collection for women who have had breast cancer and dealt with mastectomy. The range carries high impact sports bra, shelf bra, lace bralette and more, offering comfort, beauty and allure.

Not only that, the lingerie is created so that it can fit women of all shapes and sizes and circumstances; from lumpectomy to mastectomy, unilateral to bilateral, flap surgery to implant reconstruction.

Breast cancer

The brand was launched by Dana Donofree last May, whose own battle with breast cancer inspired her to create the underwear. 

In 2010, the day before her 28th birthday and two months before her wedding, Dana was diagnosed with Infiltrative Ductal Carcinoma (the most common form of breast cancer), and underwent a bilateral mastectomy, reconstructive surgery and chemotherapy.

Speaking to Today.com, Dana said that she decided to create the line after feeling uncomfortable and unsexy when wearing her old underwear. 

"I went to my underwear drawer and pulled out all the beautiful lacy bras  I owned and I quickly realized this wasn't going to work — I was no longer normal," revealed the designer.

"I thought, this can't be it: This can't be the way I'm going to have to live the rest of my life. I can't imagine wearing a sports bra  every day to work, to business meetings, to a fun night out with my girlfriends. I made it my job to find a bra in the market."

A fashion and design graduate from Savannah College of Art and Design, Dana had worked with several labels before and during her fight against cancer, so she used the skill to develop something positive for women who suffer from breast cancer. 

Breast cancer 2

To make the bras more comfortable, there is no underwire and the traditional shape has been adjusted using stretchy fabric, so that women who might have had a mastectomy will feel comfortable.

Ultimately, the brand is about offering something "comfortable and beautiful after a decidedly ugly experience". AnaOno Intimates also donates 10% of all sales to breast cancer foundations.

While the line was created in the US, they also ship to the UK. You can see their full range here

Breast cancer is the most common cancer in the UK, with 1 in 8 women diagnosed with the illness over the course of a lifetime.

To find out more about it, head to cancerresearchuk.org.

anaono.com

Related

bikini body.jpg

The best and funniest take-downs of the Beach Body Ready campaign

dl-portrait-npg-charlotte-bronte.jpg

Charlotte Brontë’s beautiful letters on unrequited love

Lena Dunham.jpg

Lena Dunham opens up about being raped

hero.jpg

The most popular emojis by country, from Britain to Australia

rexfeatures_4735074s (1).jpg

Fashion highlights from the week

Untitled-wine2.jpg

A guide to every food and wine pairing you’ll ever need to know

Comments

More

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017

This new British shoe brand has nude heels to suit every skin tone

Giving you supermodel legs in 10 different shades.

by Moya Crockett
11 Jan 2017

Sick of 2017 already? You need this “leave me alone” sweater

A genius solution to all things January.

by Sarah Biddlecombe
10 Jan 2017

Lola Kirke rocks underarm hair and a political badge at Golden Globes

The actress made two political statements on the red carpet.

by Moya Crockett
09 Jan 2017