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First look: Amy Winehouse for Fred Perry


Just as Amy Winehouse's music lives on after her death, so does her fashion.

Fred Perry, the iconic sportswear brand which Winehouse was regularly snapped wearing, have just released Amy Winehouse for Fred Perry autumn/winter 2011 collection they designed in collaboration with the late singer before her death in July.

"After much consideration and with the blessing of Amy’s family, Fred Perry has decided to release the AW11 range and wholesale the SS12 Amy Winehouse for Fred Perry Collection," the British label said in a statement. "Amy was passionate and dedicated to the collaboration and her signature style is clearly stamped across each piece."

It added that "in such circumstances" all royalties and fees from the collection would be donated to the Amy Winehouse Foundation, the soon to be established organisation set up by Amy's father Mitch to help people struggling with addiction.

Mitch himself endorsed the move, saying: "When Fred Perry came to us to ask what we would like to do with the new collection it was natural to continue. Amy loved working on both collections and would want them to be made available. All the money we make and the donation that Fred Perry will give will go straight into to the Amy Winehouse Foundation which we are setting up to help children and young people in her name."

Amy was found dead at the age of 27 in her flat in north London last month. No cause has been established for her death as yet and it is being treated by police as unexplained. Fred Perry paid tribute to the Grammy Award-winning star immediately after her death, noting she was "a pleasure to work with and will be deeply missed by the entire Fred Perry team."

The collection - Winehouse's third with the label - reflects the singer's retro, ska-influenced personal style, with houndstooth featuring heavily, along with simple, branded polo shirts. Take a first look at some of the key pieces from the collaboration below.

ABOVE: Fred Perry Dress With Woven Houndstooth Collar, £90, and Houndstooth Tie Neck Dress, £150

ABOVE: Bodycon Dress, £195 and 50s Tie Neck Fred Perry Shirt, £70

ABOVE: High Waisted Turn-Up Skinny Trousers, £95 and High Waisted Micro Houndstooth Trousers, £95



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