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First Look: Maison Martin Margiela for H&M


You’ll have to wait until the 5 November for H&M latest designer collaboration to drop, but in the meantime, take a look at these campaign images for the collection, shot by Sam Taylor-Johnston.

Featuring the minimal clean lines, voluminous shapes and masculine tailoring associated with the avant-garde Belgian label, the photos give a glimpse as to what the collection, available for both men and women, will be like.

Shooting on the streets of the Paris, artist Sam Taylor-Johnston told WWD it was a “crazy, fun” project to take on, and that she was aiming for a “quiet and still” atmosphere with the photos, “a world away from the heady atmosphere of the usual urban noise”.

We’ve got our eye on the silver pattern trousers and black over-sized pea coat - but we'll have to be quick if the collection is as popular as Anna Dello Russo's H&M range, which sold out in three hours last week!



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