Jump to Main ContentJump to Primary Navigation
Top

H&M signs Lana Del Rey for new campaign

Hennes-Lana-Del-Rey.jpg
Hennes-Lana-Del-Rey-2.jpg

Lana Del Rey has been snapped up by H&M to model its new autumn 2012 collection.

Not only will Lana be lending her sultry looks to H&M’s new autumn campaign, due for release in September, but the Video Games singer will also be contributing her musical talents to the soundtrack for the brand’s clothing commercial. According to H&M’s press office, Del Rey has recorded a special version of Blue Velvet for the ad at the request of the commercial’s director Johan Renck.

With a focus on knitwear and a 50s silhouette re-imagined for the modern woman, Del Rey – famed for her ‘gangster Nancy Sinatra’ style - seemed the logical choice for the world's second largest retailer:

“The theme of the campaign is a modern and feminine woman with a soft attitude,” explained H&M Press Officer Victoria Chappell. “Curves and [the] waist are important in autumn’s silhouette, with a focus on knitwear and tweed. We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice.”

“We think she shows our fall fashion in a very inspiring way,” continued Chappell.

Already the inspiration behind Mulberry’s Del Rey handbag, it seems the fashion world just can’t get enough of the talented Ms Lana Del Rey.

What do you think? Do you love the Lana Del Rey H&M campaign photos so far? Tell us your thoughts on Twitter @StylistMagazine or in the comments section below

Related

herorr.jpg

Lana Del Rey goes Fifties retro

lana-del-rey.jpg

On Lana Del Rey

HM-collab.jpg

Margiela for H&M collection announced

More

25 unusual accessories to update your wedding wardrobe

Shoes, bags, jewellery and headgear to perk up your one-wear wedding wonders

by Amy Swales
23 Aug 2017

Does this sneaky fashion detail betray a huge Game of Thrones spoiler?

If this is true, it changes everything…

by Kayleigh Dray
23 Aug 2017

18 unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo we found on the bridal catwalks

by Amy Swales
22 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Aug 2017

This wedding range has a pretty dismal message for brides-to-be

Because everyone is “slimming down for the gown”, right?

by Amy Swales
21 Aug 2017

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017