Jump to Main ContentJump to Primary Navigation
Top

H&M signs Lana Del Rey for new campaign

Hennes-Lana-Del-Rey.jpg
Hennes-Lana-Del-Rey-2.jpg

Lana Del Rey has been snapped up by H&M to model its new autumn 2012 collection.

Not only will Lana be lending her sultry looks to H&M’s new autumn campaign, due for release in September, but the Video Games singer will also be contributing her musical talents to the soundtrack for the brand’s clothing commercial. According to H&M’s press office, Del Rey has recorded a special version of Blue Velvet for the ad at the request of the commercial’s director Johan Renck.

With a focus on knitwear and a 50s silhouette re-imagined for the modern woman, Del Rey – famed for her ‘gangster Nancy Sinatra’ style - seemed the logical choice for the world's second largest retailer:

“The theme of the campaign is a modern and feminine woman with a soft attitude,” explained H&M Press Officer Victoria Chappell. “Curves and [the] waist are important in autumn’s silhouette, with a focus on knitwear and tweed. We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice.”

“We think she shows our fall fashion in a very inspiring way,” continued Chappell.

Already the inspiration behind Mulberry’s Del Rey handbag, it seems the fashion world just can’t get enough of the talented Ms Lana Del Rey.

What do you think? Do you love the Lana Del Rey H&M campaign photos so far? Tell us your thoughts on Twitter @StylistMagazine or in the comments section below

Related

herorr.jpg

Lana Del Rey goes Fifties retro

lana-del-rey.jpg

On Lana Del Rey

HM-collab.jpg

Margiela for H&M collection announced

Comments

More

Red carpet fashion from the 2017 Oscars

Golden gowns and stand-out style at the 89th Academy Awards

by Amy Swales
26 Feb 2017

Front row stars at Milan Fashion Week

Here comes the glamour

26 Feb 2017

Milan Fashion Week street style

Bright, bold and glamorous

26 Feb 2017

Milan Fashion Week blog

Highlights from the shows

25 Feb 2017

Striking and stylish accessories under £30

Vibrant and unusual finishing touches

by Amy Swales
24 Feb 2017

Cath Kidston is releasing a 101 Dalmatians collection

Disney fans, rejoice…

by Kayleigh Dray
24 Feb 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

23 Feb 2017

Hijabi model Halima Aden kicks off Milan Fashion Week

“Celebrating strong females”

by Anna Pollitt
23 Feb 2017

London Fashion Week blog

Highlights from the shows

21 Feb 2017

London Fashion Week street style

Spotted outside the shows

21 Feb 2017