Jump to Main ContentJump to Primary Navigation
Top

Balmain for H&M; the latest designer collaboration is announced

rexfeatures_4775607dz.jpg

The next H&M designer collaboration has arrived, and it’s better than we ever imagined. The high street retailer will be releasing a line designed by Balmain on November 5 and we can barely contain our excitement.

The Creative Director of the French fashion house, Olivier Rousteing, quelled all other rumours by announcing the partnership at last night’s Billboard Music Awards in Las Vegas. The high-street brand later confirmed the news via an Instagram video, inviting followers to join the ‘balmaination’.

Models Jordan Dunn and Kendall Jenner had dropped clues to the announcement earlier in the evening, posting selfies of themselves with Rousteing, en route to the awards. The duo later provided a sneak-peak of the collection, wearing pieces on the red carpet – Jenner in an embellished blazer and Dunn, a scarlet silk mini skirt and mesh striped top.

Speaking about the collaboration, Rousteing said, “I want to talk to my generation – this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag.”

Being secretive with @olivier_rousteing and @kendalljenner. We have some news for you at the #BBMAs! Stay tuned!

A photo posted by Jourdan Dunn (@officialjdunn) on

The collection will be the 11th in a line of prestigious designer collaborations with H&M, which launched in 2004 with Karl Lagerfeld and celebrated its tenth anniversary last year with sportswear designer, Alexander Wang.  This latest collaboration is set to be quite removed from Wang’s active aesthetic, though.

The couturier, Pierre Balmain launched his first collection in 1945, inspired by Christian Dior’s highly feminine post-war designs. He was often referred to as the ‘King of French fashion’, designing luxurious beaded and embroidered evening gowns with the aim of simple glamour.

Rousteing took the helm at Balmain, aged only 25 in 2011, and has since imbued collections with a modern, edgy touch, drawing on the influence of his predecessor at the house, Christophe Decarnin. There will definitely be something for everyone: expect slick pieces injected with a hefty dose of sex appeal.

Rousteing said, "the collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Amen to that.

Get ready for Balmainia. 

Related

boden bag.jpg

30 Spring fashion essentials under £100

17.jpg

The most candid celebrity Instagram pictures of the week

taylor.JPG

Watch Taylor Swift's star-studded new video for 'Bad Blood'

rexfeatures_4770907c.jpg

Fashion highlights from the week so far

gigi hadid towel.png

Kendall Jenner, Gigi Hadid and Justin Bieber

rexfeatures_1651444a-(2).jpg

The Devil Wears Prada is set to become a musical

Comments

More

How millennial pink is redefining femininity

Why the world can't get enough of this new shade

by Harriet Hall
24 Mar 2017

Topshop's full bridal collection revealed (and dresses start at £350)

From vintage-inspired designs to elegant beaded gowns

by Nicola Colyer
24 Mar 2017

This Mango t-shirt is taking over your Instagram feeds

Instagram’s fashionistas are obsessed with this £17.99 top

by Kayleigh Dray
23 Mar 2017

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

22 Mar 2017

Return of the corset: how to wear spring’s biggest accessory trend

Why everyone is getting waisted this season.

by Hayley Spencer
22 Mar 2017

10 fitness brands using sports tech to boost your workout

Exercise gear with extras

by The Stylist web team
21 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017

The internet is incredibly divided over Topshop’s newest item

“What fresh hell is this?”

by Kayleigh Dray
17 Mar 2017