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H&M announce new collection of beautiful and ethical wedding gowns


When it comes to the task of hunting down the perfect, yet affordable, wedding dress, brides-to-be have been spoilt for choice recently.

From Reformation's chic, minimalist collection of sustainable gowns to Phase Eight's line of beautiful, lace designs, high street wedding dresses are having a moment.

And now H&M have added a gorgeous collection of four bridal gowns to their latest Conscious Exclusive line, launching worldwide on 7 April.

Priced from £149.99 to £399.99, each dress in the collection is made using conscious, sustainable fabrics. Featuring raw silk, lace and plenty of embellishment, detailed with beads made from recycled glass, the collection ticks the boxes of being beautiful, affordable and sustainable.

Speaking about the line, Ann-Sofie Johansson, Creative Advisor at H&M, said, "Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures."

Get ready for 7 April: we predict a sell out.

Dress, £149.99

Dress, £149.99

Dress, £149.99

wedding dress
wedding dress

Dress, £299.99

wedding dress
wedding dress

Dress, £399.99

wedding dress
wedding dress



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