Jump to Main ContentJump to Primary Navigation
Top

H&M's beautiful new collection

hmhero.jpg
hmhero2.jpg

Once upon a time, maintaining an ‘eco-friendly’ wardrobe meant sacrificing style for sustainability, with scratchy hemp dresses or charity shops the only options for the environmentally minded dresser. But now, with eco-friendly labels like Edun and initiatives like Esthetica at London Fashion Week, more brands are creating clothing with a conscience.

Now, H&M are bring sustainable fashion to the high street, with their new Conscious collection. Inspired by Swedish folklore, each piece is made from sustainable materials, from organic cotton to recycled wool, and the result is a romantic, entirely covetable collection, featuring a feminine silhouette, and luxurious embellishment.

This being H&M, the pieces are fashion forward, incorporating key autumn/winter 2011 trends - winter florals, pencil skirts, Victoriana, chunky knits - but it’s the gorgeous printed shoes, bags and romantic lace pieces that really caught our eye.

The Conscious collection will be available to buy exclusively online and from the H&M shop-in-shop at Selfridges from Thursday 6 October 2011. Can’t wait until then? Then take a look at a few of our favourite pieces from the collection…

Lace skirt £34.99, Lace dress £49.99

Floral bag £34.99, Floral shoes £34.99

Green floral dress £39.99, Floral ankle boots £39.99

Related

hero.jpg

The London 100

GettyImages-487889684.jpg

Supermodel stumbles

Comments

More

Fashion designers write thank you letters to Michelle Obama

And not just because they don’t want to dress Melania.

by Moya Crockett
20 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jan 2017

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017

This new British shoe brand has nude heels to suit every skin tone

Giving you supermodel legs in 10 different shades.

by Moya Crockett
11 Jan 2017

Sick of 2017 already? You need this “leave me alone” sweater

A genius solution to all things January.

by Sarah Biddlecombe
10 Jan 2017