Jump to Main ContentJump to Primary Navigation
Top

Happy birthday Havaianas!

hero-main.jpg
hero-3.jpg
hero-4.jpg
hero.jpg
hero-5.jpg

It's the legendary flip-flop design that epitomises the carefree energy of Brazil and screams joie de vivre.

This week Brazilian footwear brand Havaianas celebrates its 50th birthday, marking its evolution from a “a new shoe model in the shape of a slingshot” in 1962 to one of the trendiest flip-flop brands in the world today.

We join the party by taking a look at some iconic campaign images from Havaianas over the years and the way in which they have come to represent "a new way to walk through life."

From retro beach scenes of surfing dudes and bikini-clad beauties to the bold and creative use of graphics, Havaianas posters are all about conjuring up the Brazilian spirit.

It's little surprise then, that Brazilians embraced the brand from the start - in 1963, just a year after launch, over one thousand pairs of sandals were sold per day. Today, 94% of Brazilians have or have had a pair of Havaianas.

And it's not just Brazil - by 2000, Havaianas appeal had gone global. Stores opened in Hawaii, Australia, France, the Philippines and elsewhere after visitors to Brazil fell in love with the flip-flops and filled their suitcases with their favourite pairs.

190 million pairs of flip-flops were sold last year alone and Havaianas have outlets in 85 countries. On average, 520,547 pairs are sold per day and 21,689 sold per hour. That's a lot of flip-flop enthusiasm...

In another random piece of trivia that Havaianas has researched, if all the 4 billion pairs sold through the years were lined together they would go around the Earth about 40 times (pub quiz enthusiasts, take note).

Havaianas were named in honour of the Hawaiian pleasure-centred approach to life, aiming to bring summer shine and positive thinking to one.

The actual birthday of Havaianas - June 15 - also marks National Flip Flop day, and as a celebration, the brand will be launching a limited edition 50th flip flop (seen below). Only 50,000 pairs have been produced worldwide, with 100% of sales going to UNICEF to support further projects in Brazil.

What do you think? Are you a Havaianas fan? Let us know on Twitter or in the comments section below.

Related

Cambodia_Song-Saa-splash.jpg

Top 5 beaches for 2012

Stylist-bikes.jpg

The best bikes for summer

hero-2.jpg

Hot new books of June

Comments

More

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017

This major fashion brand has stopped retouching models’ stretchmarks

“I’ve never ever seen a model with stretchmarks and I needed it.”

by Moya Crockett
30 Jun 2017