Jump to Main ContentJump to Primary Navigation
Top

Hello Kitty gets a high fashion makeover from designer Yohji Yamamoto

rexfeatures_2494117bk.jpg

Fans of Hello Kitty rejoice; the cartoon feline will soon be gracing a new high fashion range from designer Yohji Yamamoto.

Yamamoto, who has previously collaborated with brands including Hermes and Mikimoto, announced that his newest line will include t-shirts, polo shirts, jackets and sweatshirts adorned with Hello Kitty illustrations.

Yohji Yamamoto

Yohji Yamamoto at his AW15 show at Paris Fashion Week

The designer, who is best known for his loose fitting silhouettes and penchant for flat shoes, has won numerous awards for his contributions to fashion, including the Master of Design Award from Fashion Group International.

He has also been awarded as a Royal Designer for Industry, which is regarded as the highest honour that can be obtained for design in the UK, and has dressed celebrities including Elton John and Tina Turner.

Yohji Yamamoto

A classic Yohji Yamamoto loose silhouette on the catwalk at Paris Fashion Week

The new brand, which will be called Kitty’s, is a collaboration with Hello Kitty’s parent company Sanrio. It will initially be dropping in two stores in Japan this spring with prices ranging from £48.76 ($72.50) to £221.95 ($330), and there are plans for expansion of the brand to include backpacks, baseball caps and iPhone cases.

The new line is following in the footsteps of a whole host of recent fashion collaborations. In December last year Japanese powerhouse Commes des Garcons released a Frozen line in honour of the blockbuster Disney film.

Disney's Frozen x COMME des GARÇONS Collection

This bag formed part of the Disney's Frozen x COMME des GARÇONS collection

Then, Sophia Amoruso of US clothing brand Nasty Gal dressed Lena Dunham in 15 outfits for her Not That Kind of Girl book tour. 

Lena Dunham Sophia Amoruso founder of Nasty Gal

Lena Dunham collaborated with Sophia Amoruso of Nasty Gal

And let’s not forget the Kanye West x Adidas Originals line that launched on the runway at New York Fashion Week last February but left daughter Nori West spectacularly unimpressed

Nori West with Kim Kardashian, Beyonce and Anna Wintour

Nori West was unimpressed with her dad's collection

Kim Kardashian, Anna Wintour and Kanye West

Kim Kardashian, dressed in "head to toe Yeezy", with Anna Wintour and Kanye West

Images: Rex, Getty

Related

grouphero.jpg

Nori West has a frow tantrum at Kanye's show

noriclose.jpg

North West's back on the frow and she's still not sure about it all

amher0.jpg

Paris Fashion Week at a glance: The best pictures from the shows

1401-N-Ogden-Dr-02-940x600.jpg

Take a peek inside Lena Dunham's bright and airy new LA home

pfwheroinfo.jpg

Fashion face-off: Paris vs London

rexfeatures_4082348r.jpg

Sartorial wisdom from the world’s most popular stylists

More

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017

This supermarket has just solved your Halloween dressing dilemmas

Disney villains assemble

by Megan Murray
20 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

20 Sep 2017

Street style highlights from London Fashion Week

From the birthplace of edgy and subversive trends

by Anna Brech
20 Sep 2017

Stars on the front row at London Fashion Week

The people, the parties, the on-point looks

20 Sep 2017

Watch and shop the Tommy Hilfiger show live from LFW

Tune in to see the new collection unfold, and order your favourite looks direct from the runway

19 Sep 2017

Elisabeth Moss hid secret “f**k you” to the patriarchy in Emmys outfit

We expected nothing less from The Handmaid’s Tale star

by Kayleigh Dray
19 Sep 2017