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Hello Kitty gets a high fashion makeover from designer Yohji Yamamoto


Fans of Hello Kitty rejoice; the cartoon feline will soon be gracing a new high fashion range from designer Yohji Yamamoto.

Yamamoto, who has previously collaborated with brands including Hermes and Mikimoto, announced that his newest line will include t-shirts, polo shirts, jackets and sweatshirts adorned with Hello Kitty illustrations.

Yohji Yamamoto

Yohji Yamamoto at his AW15 show at Paris Fashion Week

The designer, who is best known for his loose fitting silhouettes and penchant for flat shoes, has won numerous awards for his contributions to fashion, including the Master of Design Award from Fashion Group International.

He has also been awarded as a Royal Designer for Industry, which is regarded as the highest honour that can be obtained for design in the UK, and has dressed celebrities including Elton John and Tina Turner.

Yohji Yamamoto

A classic Yohji Yamamoto loose silhouette on the catwalk at Paris Fashion Week

The new brand, which will be called Kitty’s, is a collaboration with Hello Kitty’s parent company Sanrio. It will initially be dropping in two stores in Japan this spring with prices ranging from £48.76 ($72.50) to £221.95 ($330), and there are plans for expansion of the brand to include backpacks, baseball caps and iPhone cases.

The new line is following in the footsteps of a whole host of recent fashion collaborations. In December last year Japanese powerhouse Commes des Garcons released a Frozen line in honour of the blockbuster Disney film.

Disney's Frozen x COMME des GARÇONS Collection

This bag formed part of the Disney's Frozen x COMME des GARÇONS collection

Then, Sophia Amoruso of US clothing brand Nasty Gal dressed Lena Dunham in 15 outfits for her Not That Kind of Girl book tour. 

Lena Dunham Sophia Amoruso founder of Nasty Gal

Lena Dunham collaborated with Sophia Amoruso of Nasty Gal

And let’s not forget the Kanye West x Adidas Originals line that launched on the runway at New York Fashion Week last February but left daughter Nori West spectacularly unimpressed

Nori West with Kim Kardashian, Beyonce and Anna Wintour

Nori West was unimpressed with her dad's collection

Kim Kardashian, Anna Wintour and Kanye West

Kim Kardashian, dressed in "head to toe Yeezy", with Anna Wintour and Kanye West

Images: Rex, Getty



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