Jump to Main ContentJump to Primary Navigation
Top

DAY Birger et Mikkelsen launch diffusion line

DAY-Birger-et-Mikkelsen-1.jpg
DAY-Birger-et-Mikkelsen-2.jpg
DAY-Birger-et-Mikkelsen-3.jpg

The diffusion line – a more affordable collection by a high end designer label – is having a fashion moment.

While brands such as Alexander McQueen’s McQ and Marc by Marc Jacobs currently dominate the market, fashion headlines are awash with news that even the most exclusive labels are getting in on the action with fresher, lower-priced lines. Balmain and Victoria Beckham (where a bag currently sells for £8,000) have announced their forthcoming diffusion lines, but first we’ll see one of our favourite labels, DAY Birger et Mikkelsen, launch its much-anticipated diffusion collection, 2nd DAY on Monday, 1 August.

The Danish brand was launched in Copenhagen in 1997 by current creative director Keld Mikkelsen and is now stocked in over 25 countries worldwide. For those less familiar, it has a contemporary bohemian vibe, undercut with Scandinavian style influences and elements of Twenties glamour – it’s the fashion insider’s go-to for versatile basics and separates.

2nd DAY takes on a different approach with an edgier aesthetic, mixing soft feminine draping and tailored masculinity that cleverly plays to autumn/winter’s androgyny vibe. Many of the season’s key trends feature prominently – from wool cardie-coats and furry gilets to metallic sequin accents in muted colour palettes. Guaranteed to sell out very quickly but with less of the post-shopping guilt.

Available at matchesfashion.com.

Related

Grace-Dent-Twitter.jpg

Grace Dent: why it's time to join the Twitter revolution

Fashion-on-film.jpg

45 iconic fashion films

Comments

More

Shoes to make you happy: fancy new footwear to click your heels in

Instant cheer

by Amy Swales
22 Jan 2017

Shop the 40 most extravagant pieces of jewellery under £100

What January blues?

by Sarah Biddlecombe
20 Jan 2017

Fashion designers write thank you letters to Michelle Obama

And not just because they don’t want to dress Melania.

by Moya Crockett
20 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jan 2017

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017