Jump to Main ContentJump to Primary Navigation
Top

DAY Birger et Mikkelsen launch diffusion line

DAY-Birger-et-Mikkelsen-1.jpg
DAY-Birger-et-Mikkelsen-2.jpg
DAY-Birger-et-Mikkelsen-3.jpg

The diffusion line – a more affordable collection by a high end designer label – is having a fashion moment.

While brands such as Alexander McQueen’s McQ and Marc by Marc Jacobs currently dominate the market, fashion headlines are awash with news that even the most exclusive labels are getting in on the action with fresher, lower-priced lines. Balmain and Victoria Beckham (where a bag currently sells for £8,000) have announced their forthcoming diffusion lines, but first we’ll see one of our favourite labels, DAY Birger et Mikkelsen, launch its much-anticipated diffusion collection, 2nd DAY on Monday, 1 August.

The Danish brand was launched in Copenhagen in 1997 by current creative director Keld Mikkelsen and is now stocked in over 25 countries worldwide. For those less familiar, it has a contemporary bohemian vibe, undercut with Scandinavian style influences and elements of Twenties glamour – it’s the fashion insider’s go-to for versatile basics and separates.

2nd DAY takes on a different approach with an edgier aesthetic, mixing soft feminine draping and tailored masculinity that cleverly plays to autumn/winter’s androgyny vibe. Many of the season’s key trends feature prominently – from wool cardie-coats and furry gilets to metallic sequin accents in muted colour palettes. Guaranteed to sell out very quickly but with less of the post-shopping guilt.

Available at matchesfashion.com.

Related

Grace-Dent-Twitter.jpg

Grace Dent: why it's time to join the Twitter revolution

Fashion-on-film.jpg

45 iconic fashion films

Comments

More

The Stylist team's favourite online shops

From quirky interiors to unique fashion finds by Sarah Biddlecombe

29 Apr 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

29 Apr 2016

Fashion highlights from the week so far

From Olivia Palermo to Kim Kardashian by Nicola Colyer

29 Apr 2016

Stella McCartney unveils the patriotic new Team GB kit

The designer marked the 100 day countdown to the Olympics by Katie O’Malley

27 Apr 2016

The most beautiful diaries and desk supplies for stationery lovers

Our pick of chic office accessories by Sarah Biddlecombe

25 Apr 2016

Sunglasses and sandals galore: 40 summery accessories under £100

Plus hats, bags and watches by Amy Swales

22 Apr 2016

Rose tinted: update your wardrobe with these beautiful pink pieces

No matter what the shade, pink is in. by Amy Lewis

22 Apr 2016

Fashion highlights from the week so far

From Cate Blanchett to Alexa Chung by Nicola Colyer

22 Apr 2016

Comedian brilliantly recreates Instagram snaps of the rich and famous

“Real love is perfect, flawless, acrobatic” by Sarah Biddlecombe

22 Apr 2016

Fit for a queen: the timeless power dressing of Elizabeth II

A singular sartorial aesthetic quite unlike anyone else's by Harriet Hall

21 Apr 2016