Jump to Main ContentJump to Primary Navigation
Top

DAY Birger et Mikkelsen launch diffusion line

DAY-Birger-et-Mikkelsen-1.jpg
DAY-Birger-et-Mikkelsen-2.jpg
DAY-Birger-et-Mikkelsen-3.jpg

The diffusion line – a more affordable collection by a high end designer label – is having a fashion moment.

While brands such as Alexander McQueen’s McQ and Marc by Marc Jacobs currently dominate the market, fashion headlines are awash with news that even the most exclusive labels are getting in on the action with fresher, lower-priced lines. Balmain and Victoria Beckham (where a bag currently sells for £8,000) have announced their forthcoming diffusion lines, but first we’ll see one of our favourite labels, DAY Birger et Mikkelsen, launch its much-anticipated diffusion collection, 2nd DAY on Monday, 1 August.

The Danish brand was launched in Copenhagen in 1997 by current creative director Keld Mikkelsen and is now stocked in over 25 countries worldwide. For those less familiar, it has a contemporary bohemian vibe, undercut with Scandinavian style influences and elements of Twenties glamour – it’s the fashion insider’s go-to for versatile basics and separates.

2nd DAY takes on a different approach with an edgier aesthetic, mixing soft feminine draping and tailored masculinity that cleverly plays to autumn/winter’s androgyny vibe. Many of the season’s key trends feature prominently – from wool cardie-coats and furry gilets to metallic sequin accents in muted colour palettes. Guaranteed to sell out very quickly but with less of the post-shopping guilt.

Available at matchesfashion.com.

Related

Grace-Dent-Twitter.jpg

Grace Dent: why it's time to join the Twitter revolution

Fashion-on-film.jpg

45 iconic fashion films

Comments

More

Victoria Beckham's style transformation and fashion evolution

From Spice Girl to fashion maestro

25 Jul 2016

Eva Longoria and Victoria Beckham in secret wedding dress plot

Eva Longoria has revealed how Victoria Beckham designed her wedding dress for her (without anyone knowing) by Kayleigh Dray

22 Jul 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

22 Jul 2016

New ‘orgasm’ fashion range sparks debate about female sexual pleasure

A female fashion designer has decided to get people talking about orgasm equality by Kayleigh Dray

21 Jul 2016

Chanel Iman opens up about making it in fashion as a black woman

“It was a struggle” by Harriet Hall

21 Jul 2016

The anti-engagement ring trend that’s encouraging women to ‘self love’

“We’re so happy that you’ve chosen yourself” by Kayleigh Dray

20 Jul 2016

Charting the style transformation of Olivia Palermo

Plus the sartorial rules she lives by

19 Jul 2016

Nike celebrates all body sizes with hit new sports bra advert

“Kudos for showing a real woman” by Sarah Biddlecombe

19 Jul 2016

50 chic workwear buys to keep you cool in the heat

What to wear to the office to beat the heat in style. by Hayley Spencer

18 Jul 2016

International cult fashion brands to flesh out your style repertoire

They all ship to the UK and they're Instagram-approved by Hayley Spencer

18 Jul 2016