DAY Birger Et Mikkelsen Launch Diffusion Line, 2nd Day at Matches.com - Fashion - Stylist Magazine

  • DAY Birger et Mikkelsen
  • DAY Birger et Mikkelsen
  • DAY Birger et Mikkelsen

DAY Birger et Mikkelsen launch diffusion line

High-end fashion just got affordable

The diffusion line – a more affordable collection by a high end designer label – is having a fashion moment.

While brands such as Alexander McQueen’s McQ and Marc by Marc Jacobs currently dominate the market, fashion headlines are awash with news that even the most exclusive labels are getting in on the action with fresher, lower-priced lines. Balmain and Victoria Beckham (where a bag currently sells for £8,000) have announced their forthcoming diffusion lines, but first we’ll see one of our favourite labels, DAY Birger et Mikkelsen, launch its much-anticipated diffusion collection, 2nd DAY on Monday, 1 August.

The Danish brand was launched in Copenhagen in 1997 by current creative director Keld Mikkelsen and is now stocked in over 25 countries worldwide. For those less familiar, it has a contemporary bohemian vibe, undercut with Scandinavian style influences and elements of Twenties glamour – it’s the fashion insider’s go-to for versatile basics and separates.

2nd DAY takes on a different approach with an edgier aesthetic, mixing soft feminine draping and tailored masculinity that cleverly plays to autumn/winter’s androgyny vibe. Many of the season’s key trends feature prominently – from wool cardie-coats and furry gilets to metallic sequin accents in muted colour palettes. Guaranteed to sell out very quickly but with less of the post-shopping guilt.

Available at matchesfashion.com.

Tags: fashion, designer labels, fashion news

Share on

or email.

  • Facebook
  • Digg
  • Delicious

CONNECT WITH STYLIST

Our Most…

Top 50 most romantic quotes from literature

Top 50 romantic lines from literature

Losing hearts at first sight, soul-entwining…

More
Uma Thurman, Cannes Film Festival 20103

Cannes Film Festival 2013: red carpet round-up

After days of glitz and glamour, the Cannes Film…

More
The Best 100 Closing Lines From Books

The best 100 closing lines from books

Don't judge a book by its cover - instead, try…

More
Top 5 marriage proposal videos

Top 5 marriage proposal videos

For some men, asking their girlfriends to marry…

More

Win a £500 Peter Jensen wardrobe

Fusing his Danish roots with his current…

More

Win Molami headphones

Given that the designer of Swedish brand Molami…

More

Win a £500 Minimum wardrobe

Denmark’s Minimum fashion brand specialises in…

More

Win a £179 'Grace' wristwatch from Daniel Wellington

You would also find yourself staring at your…

More

Your Vote Counts

Could you go on holiday by yourself?

Could you go on holiday by yourself?