We knew we could make money from Instagram, but we weren't quite aware of the astronomical figures being earned by some of the app's users.
Now it's been revealed that three of the world's top supermodels, Kendall Jenner, Gigi Hadid and Cara Delevingne, can earn anything between $125,000 (around £83,929) to $300,000 (around £201,431) per post.
The figures were uncovered by former casting director, Frank Spadafora, who told CR Fashion Book that the three women are the most popular models on social media, earning more than most people's annual salary with a single image.
The three models, who are also close friends and often papped together on the fashion circuit, earn more than most people's annual salaries with sponsored product placement posts on social media.
Of the three, Jenner has the most followers, with 44 million Instagram fans, while Delevingne has 23.9 million and Hadid has 10.2 million. They often share behind-the-scenes images of joint photo shoots, shopping trips and random moments.
Jenner also uploads photos of her famous family and Delevingne shares anything that tickles her fancy, from Star Wars cartoons to humorous quotes. Hadid can most often be found posting shots of her modelling campaigns and selfies.
See below for some of their best Insta-worthy moments.