Jump to Main ContentJump to Primary Navigation
Top

"I was a bit of a laughing stock": Victoria Beckham on how fame has affected her fashion career

rexfeatures-3401850w.jpg
rexfeatures-307731f.jpg
beckham.jpg

From Posh Spice to footballer's wife and acclaimed fashion designer, Victoria Beckham's ability to transform herself is one of the most impressive things about her.

The 40-year-old mum of four certainly took an unconventional route to get to the top of the fashion food chain. In a new interview with The Business of Fashion, VB explains that her start as a pop star was both an advantage and a disadvantage, in equal measure.

In the beginning, she says, her global superstar status held her back. Even in her post-Spice Girls days, she was seen as a just another footballer's wife with fake blonde hair and breast implants - and she struggled to get the fashion industry to take her seriously.

Victoria Beckham in her Spice Girls days

"For a long time there, I was a bit of a laughing stock," she says. "And while everybody was busy laughing, what was I doing? I was laying the foundation to what I have in place now."

Now Beckham (who since dyed her hair and removed her implants) is getting the last laugh. She's built up an enormous fashion empire and her designs can be seen on A-list stars on nearly every red carpet. But she fully admits the exposure that comes with celebrity has contributed to her success. At least a little.

"It’s a double-edged sword really," she says. "The most valuable part of being famous is that you have a voice and people will listen. I mean I can get a lot of attention. I don’t have to rely on advertising campaigns."

With Cheryl Cole during the FIFA World Cup in 2006

But Beckham stresses the fact she doesn't abuse her celebrity status.

"I don’t like to use that card very often. I like to keep my head down, work hard, focus on what I’m doing business-wise. I like to try and control how much I’m seen. I don’t want to go out and be photographed every day, you know."

Beckham has won over most of the fashion industry, and her business pulled in £30 million in sales in 2013. But there are still some people who just aren't convinced.

David Beckham and Anna Wintour on the front row of one of Victoria Beckham's shows in 2012

Dolce and Gabbana made waves earlier this month when they implied that they don't take the former Spice Girl seriously as a fashion designer.

"She's a friend. She make a good job but... for us, she don't make the same way like a fashion designer," Stefano Gabbana said.

Of course, that sort of thinking is exactly why Beckham isn't quick to credit her fame for paving her way into fashion.

"I think that as much as one might say, 'it has helped,' I’m not so sure," she told BoF. "I’ve had to overcome lots of preconceptions, and that’s okay."

Click here to see Victoria Beckham's style evolution over the years, from Spice Girl to designer and business woman.

Related

use-it-now.jpg

When to throw it out: top tips on replacing everyday items, from bras to beauty products

rexfeatures-3708313ad-1.jpg

Jail and courthouse turned into luxury London home

hero.jpg

The 10 routine changes that are proven to make you happier

rexfeatures-430116k.jpg

How to eat in a restaurant: dating tips from the 1950s

rexfeatures-3679730r.jpg

The best places for brunch and coffee in the UK

615x330-abfab2.jpg

The 10 routine changes that are proven to help you de-stress

Comments

More

What to wear based on the capital's hottest exhibitions

London, my fashion muse

by Susie Stone
02 Dec 2016

A 2017 diary for every kind of woman

Life planners to party organisers

by Anna Pollitt
02 Dec 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

02 Dec 2016

Samantha Cameron is launching a fashion label

Expect classic elegance with a modern twist

by Harriet Hall
30 Nov 2016

Why this £76 jacket from Urban Outfitters has gone viral

Have you seen it?

by Sarah Biddlecombe
29 Nov 2016

Is Beyoncé the person to make Christmas jumpers cool?

If anyone can do it...

by Moya Crockett
29 Nov 2016

Tommy Hilfiger: designers should be "proud" to dress Melania Trump

People “shouldn't become political about it”

by Sarah Biddlecombe
23 Nov 2016

Black Friday and Cyber Monday deals: Stylist's definitive guide

The biggest days on the shopping calendar

by Sejal Kapadia Pocha
23 Nov 2016

This week's Style List: from party cheese boards to festive bling

From dinner party cheese boards to festive bling

by The Stylist web team
21 Nov 2016

Compostable trainers are the next big thing in eco-friendly fashion

These new Adidas kicks are made from synthetic spider silk.

by Moya Crockett
21 Nov 2016