Jump to Main ContentJump to Primary Navigation
Top

Ill-fitting bras begone: the app that calculates your perfect cup size

rexfeatures_378779d.jpg

In an attempt to bring perfect-fitting bras to the masses, one woman has created an app that calculates your exact bra size and then makes one for you. 

Businesswoman and author Judy van Niekerk set herself the task of solving every woman's undergarment struggles, from stiff underwires to tight straps, when she learnt of the health implications poorly fitting bras can cause.

“I started with my own issue, struggling to find a bra without underwire,” she tells The Independent. “Then I realised that it’s a massive problem for women of trying to find attractive bras that fit.”

In March this year, the Chartered Society of Physiotherapy said 70-80% of women are wearing the wrong bra size. 

In comes van Niekerk's new app, The Digital Bra, which claims to “revolutionise bras like never before with 100% perfect fit”.

An illustration by The Digital Bra of the numerous bra frustrations women face

An illustration by The Digital Bra of the numerous bra frustrations women face

Using a smartphone's camera function, the programme scans 120 measurements of your body from waist up to work out your correct size. It then converts those measurements into fabric patterns to create a custom-made bra.

Van Niekerk ensures no images are captured on the phone itself or stored on the company's database, however the app does require a friend to walk around you with the device to get a complete 360 degree view.

“We take a radical and revolutionary approach to how you're measured and how your bra is made leading to the perfect fit over and over,” explains the app website. “Our innovative web and mobile technology creates a 100% accurate measurement.”

Bras are handmade using a fabric called X-STATIC, which is known for its anti-bacterial properties, as well as delicate French lace and silks to ensure they're fashionable. 

A few bra designs from The Digital Bra catalogue

A few bra designs from The Digital Bra catalogue

In an article on LinkedIn, van Niekirk says the bras put comfort first with no wires, padding or push ups: “Our body and breasts can be attractive, sensual [and] comfortable in a bra...allowing us to dress comfortably and be empowered.” 

With women's issues at the heart of her business, Van Niekirk says she will be working with family-owned businesses, particularly women, in developing countries to make the bras.

The Digital Bra, which has been funded entirely through crowdsourcing on Kickstarter, will be available on iPhone only from 28 September. ​Bra prices start from £10 and can be delivered worldwide. 

Images: The Digital Bra 

Related

PUa9Gs2dResjxk0Qy_Oe88bkBW14DTiKjae_6HI1kGw,oUV5ZiF5H5wDldVKLLpkAYZkSYlkLipu8E4eV2rOSQw.jpg

Where the Stylist fashion editors buy their basic staples

lingerie breast cancer.jpg

First lingerie line launched for breast cancer survivors

Asceno-bra-and-panties.jpg

10 beautiful lingerie brands you've probably never heard of

MG10.jpg

Empowering photo series reclaims the word fat

reformation.jpg

10 affordable ethical fashion brands you need to know about

rexfeatures_515524ad.jpg

The evolution of the bra from ancient Egypt to now

hero.jpg

Why can't we find peace with our bodies?

bra.jpg

Which bra personality are you?

ashghero.jpg

Fashion Week embraces size diversity

More

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Aug 2017

This wedding range has a pretty dismal message for brides-to-be

Because everyone is “slimming down for the gown”, right?

by Amy Swales
21 Aug 2017

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017

The dark secret hidden in Sansa Stark’s costume on Game of Thrones

There’s more to Sansa’s outfit than meets the eye...

by Kayleigh Dray
10 Aug 2017