Jump to Main ContentJump to Primary Navigation
Top

There's finally a shopping function on Instagram

rexfeatures_5899880bf.jpg

For anyone fashion obsessed, a scroll through Instagram is an endless source of inspiration from brands and bloggers. But it's always been a frustration for users that there's no shopping function within the app. Until now.

Previously users have had to use tagging or a caption with links in order to enable their followers to find pieces online. But now, there's finally a tap-to-shop function.


Read more: 50 of the best fashion buys for Autumn


It is only available to limited partners in the US on iOS at the moment, but if rolled out in a wider sense it could change the way we shop entirely, bridging the gap between our online shopping habit and compulsion for Instagram style stalking.

Shop Instagram

A shoppable bag on Kate Spade's Instagram

20 partners have been chosen for the trail, including J. Crew and Kate Spade, enabling them to tag up to five items in a post. Users can then click directly on the product to get details and if they want to purchase it you'll be redirected to the partner's website.

"The behaviour is already there," says Jim Squires, Instagram's market operations director. "The idea is to just make it easier to go through those steps and have a nicer experience with products on the platform."

It's great news for style infleuncers and shoppers alike. Though maybe not such great news for our bank balance.

Photo: Rex Features


​Read more:The best coats under £150


 

Related

whistles wedding.jpg

Whistles is launching a wedding dress collection

selfie.PNG

This Instagram star's honest selfie has gone viral

6106_LB_107_sRGB_300dpi.jpg

Kenzo X H&M: feast your eyes on the full collection preview

Comments

More

Shoes to make you happy: fancy new footwear to click your heels in

Instant cheer

by Amy Swales
22 Jan 2017

Shop the 40 most extravagant pieces of jewellery under £100

What January blues?

by Sarah Biddlecombe
20 Jan 2017

Fashion designers write thank you letters to Michelle Obama

And not just because they don’t want to dress Melania.

by Moya Crockett
20 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jan 2017

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017