Jump to Main ContentJump to Primary Navigation
Top

Jaeger unveils new boutique collection

AW10_W copyjoined .jpg

Jaeger’s role as the go-to brand for wardrobe classics is undisputed but now the 126-year-old label has had a shake-up with the addition of its newer and much younger label, Boutique by Jaeger.

Taking inspiration from the iconic Young Jaeger range of the Sixties, the new collection, that hit stores on 6 August, has a cool rock ‘n’ roll vibe with shorter hemlines and retro shapes.

Pieces like the gorgeous shift dress, complete with oversized front pockets (perfect for your iPhone), a houndstooth jacket that’s ideal for the office or drinks, and a bouclé tweed mini skirt are just a taster of what’s on offer.

Stylist’s favourite pieces are the leopard-print Jacquard dress, tulle T-shirt and printed chiffon blouse (layered with a camisole, it’s a sure-fire office hit). The fabrics and attention to detail are everything you’d come to expect from this high street favourite.

And the best bit? The prices are a fraction of the mainline collection, with a striped T-shirt starting at just £35. Race you there.

Boutique by Jaeger, available in stores nationwide now; 0845 051 0063

Related

SDOB MASTER PR STRIP RGB.jpg

Erin O'Connor's new clothing line

Comments

More

Primark is dropping a wedding range just in time for ‘I do’ season

The brand released a preview on social media

by Amy Swales
28 Apr 2017

This summer’s biggest sell-out item is finally back in stock

Get thee to the shops, stat

by Kayleigh Dray
28 Apr 2017

Instagram has fallen in love with these unusual high street sandals

Expect to see them everywhere this summer...

by Kayleigh Dray
27 Apr 2017

These are the 10 most popular fashion brands on social media right now

From Nike to Chanel

by Moya Crockett
27 Apr 2017

Unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo at Bridal Fashion Week

by Amy Swales
27 Apr 2017

Elisabeth Moss' secret tribute to The Handmaid’s Tale on red carpet

Did you spot her outfit’s hidden symbolism?

by Kayleigh Dray
27 Apr 2017

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017