Jump to Main ContentJump to Primary Navigation
Top

John Lewis to collaborate with couturier and royal favourite Bruce Oldfield

SH07_014.jpg

John Lewis has today announced that its latest designer collaboration will be with British couturier, Bruce Oldfield OBE.

The collaboration is no doubt a response to 2012’s hugely successful collaboration with Alice Temperley; Somerset by Alice Temperley, which was the fastest selling collection in the shop’s history.

bruce

Bruce Oldfield OBE

The Bruce Oldfield label was launched in 1975. In 1978, the designer began creating bespoke couture gowns. From 1980 Diana, Princess of Wales became a regular client and famously adored his designs. Dame Helen Mirren is also a keen follower of the designer’s work.

In 1990, Oldfield was appointed an Office of the Order of the British Empire for services to the fashion industry.

bruce oldfield

Coat £299, Top £89, Trousers £99

bruce by bruce

Coat £299, Dress £249

The John Lewis collection, to be entitled Bruce by Bruce Oldfield, will comprise 60 ready-to-wear pieces that can be easily interchanged in a capsule wardrobe.

Pieces will reflect his signature style, with acute attention to detail and design, but available at prices ranging from £59-299.

It is the designer’s first collection outside of his couture house and for the UK high street.

The collection will retain the elongated, nipped-in silhouettes of Oldfield’s couture work, along with more relaxed, tailored pieces that reflect 1980s work wear trend, and has a bold, monochromatic palette, injected with metallic tones and fur collared-coats.

bruce

Short-sleeved Knit £59, Long-sleeved Knit £79, skirt £150

bruce oldfield

Coat £199, Jacket £180, Dress £160

Garments are made from sumptuous velvet and silk, giving them a more expensive feel.

Pieces to look out when the collection drops include a black and white wide-striped maxi skirt and a 1930s-style sheer black t-shirt shaped dress with tear drop embellishment worn over a nude petticoat.

Bruce Oldfield has said: “I wanted to create a collection for (the John Lewis) customer that embodied my design ethos and attention to detail whilst also being accessible to a wider audience.”

“Bruce by Bruce Oldfield draws on my classic silhouettes with key pieces for any modern woman’s wardrobe; classic outerwear, juxtaposed tailoring and sumptuous eveningwear. The collection plays on a monochromatic palette, full of structure and texture and that is softened with a touch of cashmere,” the designer said.

bruce

Top £89, Skirt £99

bruce

Dress £160

Paula Nickolds, buying and brand director at John Lewis said: “This collection marks a new chapter in fashion for John Lewis; we are delighted to bring Bruce’s signature couture design aesthetic to our customers. The collection is the perfect balance between couture design and quality combined with ready to wear accessibility.”

Bruce Oldfield was brought up in the care of children’s charity, Barnardos, and is the Vice President of the charity. The collection will pay thanks to this – donating £20 from the sale of every ‘Little Bruce Dress’ to Barnardos.

bruce

Jacket £180, Blouse £69, Trousers £89

bruce

Coat £199, Trousers £89, Top £69

The collection will be available in sizes 8-18 in nine stores nationwide and online from the 4th September.

Images: John Lewis 

Related

kate.jpg

Kate Middleton wears McQueen again as she shows off Princess Charlotte

rexfeatures_4775607dz.jpg

Balmain for H&M; the latest designer collaboration is announced

GettyImages-480091730.jpg

This week's fashion highlights

two-for-the-road-1967-DI.jpg

July beauty bulletin; the hottest new products hitting the shelves

rexfeatures_1976388k.jpg

The quick and free trick to walking in heels without pain

a9f0d8e0-021c-0132-6fe5-0add9426c766.jpeg

Five epic summer looks in film and how to recreate them

Comments

More

30 of the best turtlenecks to buy right now

Get ready to find the new hardest-working item in your wardrobe.

by Moya Crockett
06 Dec 2016

Gigi Hadid delivers tearful speech as she’s named Model of the Year

“Thank you for looking beyond what the rest of the world looked for”

by Kayleigh Dray
06 Dec 2016

25 party shoes you won't want to take off this festive season

Upgrade your festive wardrobe with a pair of killer party shoes.

by Hayley Spencer
05 Dec 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

05 Dec 2016

What to wear based on the capital's hottest exhibitions

London, my fashion muse

by Susie Stone
02 Dec 2016

A 2017 diary for every kind of woman

Life planners to party organisers

by Anna Pollitt
02 Dec 2016

Samantha Cameron is launching a fashion label

Expect classic elegance with a modern twist

by Harriet Hall
30 Nov 2016

Why this £76 jacket from Urban Outfitters has gone viral

Have you seen it?

by Sarah Biddlecombe
29 Nov 2016

Is Beyoncé the person to make Christmas jumpers cool?

If anyone can do it...

by Moya Crockett
29 Nov 2016

Tommy Hilfiger: designers should be "proud" to dress Melania Trump

People “shouldn't become political about it”

by Sarah Biddlecombe
23 Nov 2016