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Kendall Jenner, Gigi Hadid and Justin Bieber are the latest stars of Mario Testino's Towel Series

gigi hadid towel.png

It may sound like an unlikely fashion accessory, but the humble towel is having a moment.

Kendall Jenner, Gigi Hadid and Justin Bieber are the latest stars to be snapped wearing nothing but fluffy white towels in shots uploaded to celebrated fashion photographer Mario Testino's Instagram account.

Justin Bieber

Justin Bieber models his towel

Kendall Jenner

Kendall is the latest model to appear in the series

The shots are the newest additions to the photographer's famed ‘Towel Series’, which offers rare and intriguing glimpses of models behind the scenes at photo shoots. The first star to receive the towel treatment was a post-shower Kate Moss, captured by Testino during a shoot in 2013.

Gigi Hadid and Cody Simpson

Gigi Hadid and Cody Simpson share a towel

The photographer told Vogue, “When I first began using Instagram, I was at a shoot with Kate Moss and I saw her in her dressing room after a shower—she was in a robe with a towel on her head and I just decided to capture that moment and post it.”

 

Kate Moss

Kate Moss was the first model of the series

Since then the fashion maestro, who has worked for Vogue, Vanity Fair and even the Royal Family, has shared photos of 70 stars in towels on his Instagram account.

Joan Smalls

Model Joan Smalls in a towel and robe

From Cara Delevingne to Jourdan Dunn and Georgia May Jagger, the photographer has snapped intimate shots of some of the biggest models in the world for social media. David Gandy has even made an appearance.

Georgia May Jagger

British model Georgia May Jagger has appeared in the series

David Gandy

David Gandy also stripped down to his towel for the series

And it’s not just about raking in Instagram likes; Testino enjoys giving the models the chance to express themselves. He added, “You can do anything you want — wear it however you want. I have always treasured this kind of freedom: it’s rare.” 

Jourdan Dunn

Jourdan Dunn wears her towel as a turban

Giselle Bundchen

Giselle Bundchen has also modelled for the series

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