Jump to Main ContentJump to Primary Navigation

Kendall Jenner, Gigi Hadid and Justin Bieber are the latest stars of Mario Testino's Towel Series

gigi hadid towel.png

It may sound like an unlikely fashion accessory, but the humble towel is having a moment.

Kendall Jenner, Gigi Hadid and Justin Bieber are the latest stars to be snapped wearing nothing but fluffy white towels in shots uploaded to celebrated fashion photographer Mario Testino's Instagram account.

Justin Bieber

Justin Bieber models his towel

Kendall Jenner

Kendall is the latest model to appear in the series

The shots are the newest additions to the photographer's famed ‘Towel Series’, which offers rare and intriguing glimpses of models behind the scenes at photo shoots. The first star to receive the towel treatment was a post-shower Kate Moss, captured by Testino during a shoot in 2013.

Gigi Hadid and Cody Simpson

Gigi Hadid and Cody Simpson share a towel

The photographer told Vogue, “When I first began using Instagram, I was at a shoot with Kate Moss and I saw her in her dressing room after a shower—she was in a robe with a towel on her head and I just decided to capture that moment and post it.”


Kate Moss

Kate Moss was the first model of the series

Since then the fashion maestro, who has worked for Vogue, Vanity Fair and even the Royal Family, has shared photos of 70 stars in towels on his Instagram account.

Joan Smalls

Model Joan Smalls in a towel and robe

From Cara Delevingne to Jourdan Dunn and Georgia May Jagger, the photographer has snapped intimate shots of some of the biggest models in the world for social media. David Gandy has even made an appearance.

Georgia May Jagger

British model Georgia May Jagger has appeared in the series

David Gandy

David Gandy also stripped down to his towel for the series

And it’s not just about raking in Instagram likes; Testino enjoys giving the models the chance to express themselves. He added, “You can do anything you want — wear it however you want. I have always treasured this kind of freedom: it’s rare.” 

Jourdan Dunn

Jourdan Dunn wears her towel as a turban

Giselle Bundchen

Giselle Bundchen has also modelled for the series



This week's best dressed A-listers


Kate Moss' little sister makes her catwalk debut at Paris Fashion Week


Sartorial wisdom from the world’s most popular stylists



Octogenarian bride shows us all how it's done

She married her beau 60 years after they first met

by Amy Swales
21 Oct 2016

Vogue editor Alexandra Shulman opens up about her anxiety

by Harriet Hall
21 Oct 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Oct 2016

These are the most popular boots on Pinterest right now

They’re total lust-haves…

by Kayleigh Dray
20 Oct 2016

Contain yourselves: Mr. Men and Little Miss stamps have arrived

We're going to be writing more letters

by Amy Swales
20 Oct 2016

Victoria Beckham announces new fashion collaboration

(and it's affordable)

by Harriet Hall
20 Oct 2016

Is this Michelle Obama's ultimate statement dress?

Hello, bespoke Atelier Versace

by Harriet Hall
19 Oct 2016

Muslim blogger launches range of hijabs to suit all skin tones

Plus, they're affordable

by Sarah Biddlecombe
19 Oct 2016

30 easy-to-wear, fuss-free work dresses for under £50

Save precious morning minutes

by Sarah Biddlecombe
17 Oct 2016

Whoopi Goldberg has designed a line of “ugly” Christmas jumpers


by Anna Pollitt
17 Oct 2016