The Kenzo X H&M collaboration is now teetering on the edge of an all-out frenzy, after the full lookbook has been released, following the initial announcement back in May, and a campaign tease last month starring supermodel Iman, hip hop artist Chance the Rapper, and rapper Suboi.
A riotous affair of clashing colours, abstract prints and tiger stripe motifs, the collection sees zingy orange facing-off against meadow green, monochromatic stripes meeting folkloric styles, with graphic shapes in ceremonious technicolour.
But of course, that’s not where the surprises end. The entire collection is showcased by modern day icons including experimental makeup artist Isamaya Ffrench, writer and activist Amy Sall, artist and DJ Juliana Huxtable, artist Ingrid, and musician Anna of the North.
Due hit 250 H&M stores worldwide on 3 November, your shopping list starts here...