Jump to Main ContentJump to Primary Navigation
Top

Lena Dunham and Jemima Kirke star in beautiful unretouched underwear ad

lonely lingerie.jpg

There’s a real movement gaining traction around the rejection of society’s impossible beauty standards. We’ve seen debates over the term ‘plus-size’, increasing numbers of brands finally recognising that there is more than one skin tone, and photography projects celebrating different body shapes.

Now, Lena Dunham and her Girls co-star, Jemima Kirke, have posed for a lingerie campaign in the name of body positivity.

New Zealand-based underwear brand, Lonely Lingerie, cites its core values as celebrating “the strength and individuality of women” through the creation of lingerie, swimwear and clothing that “embraces and empowers them”.

The brand’s website says that it takes primary inspiration from the women themselves, and prioritises comfort and the fostering of “positive body image and freedom of expression”.

An outtake of our Lonely Girls, Lena & Jemima đź’• Shot by @zaraeloise for #lonelygirlsproject

A photo posted by Lonely Lingerie (@lonelylingerie) on

As part of its advertising, brand founder Helene Morris launched the Lonely Girls Project, which seeks to avoid the usual advertising techniques (read: impossibly perfect, then airbrushed models in scenarios any normal woman would never find themselves in, in their underwear).

Described as a series that “features candid portraits of inspiring women in their natural environments wearing Lonely in their own way”, the campaign has recruited women from around the world, and photographed them with no retouching.

While Dunham and Kirke are no strangers to getting naked in front of the lens (Girls sees them both strip down, and Dunham regularly celebrates her body on her personal Instagram account), the shoot is the first of its kind for them.

Lena & Jemima for Lonely Girls ♡ Shot by @zaraeloise in NYC for #lonelygirlsproject

A photo posted by Lonely Lingerie (@lonelylingerie) on

In one shot, the pair are seen lounging around in a New York bathroom in lace, pastel-coloured lingerie. Dunham is sat on the bath with her back rounded, legs resting on Kirke’s right thigh as she sits on a nearby chair.

Both women reveal their natural bodies, complete with stomach rolls and exposed nipples – ie the real female form.

The only make-up the pair wear is a bold and fierce slick of red lipstick as they stare into the camera’s lens.

In another image, the pair wear black lingerie and have their hair scraped back in buns, while Kirke applies Dunham’s lipstick like two women getting ready before a night out.

The accompanying press release says that the images aspire to “showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media.

“Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated.”

Images: @lonelylingerie

Related

Fern - Sep 1985 (400dpi).jpg

From girdles to supermodels: looking back at M&S’s lingerie history

nude lingerie.jpg

About time: a nude lingerie collection for all shades of woman

burkini.jpg

Burkini designer pens powerful essay on French ban

iStock_85829745_MEDIUM.jpg

Female journalists share their stories of sexual harassment

mum working.jpg

“Why our stale working culture feeds a gaping gender pay gap"

bridget jones's baby renee zellweger.jpg

Helen Fielding reveals the cover for the fourth Bridget Jones book

Comments

More

Top designer schools woman questioning why he designs “for fat people”

“Words are very powerful, they impact and affect lives”

by Amy Swales
23 Jun 2017

Ascot looks from the Stylist team

Ascot kicks off with Ladies' Day and glorious sunshine. Our Ascot oufits are a mixture of high street and designer pieces that adhere to the dress codes. Here’s what the Stylist team wore to the first two days.

by The Stylist web team
22 Jun 2017

Swarovski heiress gets wed in 46kg of glittering crystals

Seven stone of dedication to the family brand

by Amy Swales
22 Jun 2017

Did Elizabeth II send a political message with her Queen’s Speech hat?

People think she was sending a political message with her choice of millinery

by Moya Crockett
21 Jun 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jun 2017

How to dress for hot weather if you hate summer clothes

“What do you mean, I can’t wear a turtleneck jumper in June?”

by Moya Crockett
19 Jun 2017

Would you wear this label’s new crotchless jeans?

Y/Project is switching up denim again

by Amy Swales
15 Jun 2017

Shopping mall kicks out woman wearing “inappropriate” Finding Nemo top

"Slut-shaming needs to stop"

by Sarah Biddlecombe
14 Jun 2017

How to buy Reese Witherspoon’s fashion line in the UK

Draper James is now available to Brit fans

by Amy Swales
07 Jun 2017

Where to buy Ariana Grande’s One Love Manchester charity jumper

All profits go to the Red Cross We Love Manchester Emergency Fund

by Sarah Biddlecombe
06 Jun 2017