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London Fashion Week Blog: Day 1

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It's the opening day of London Fashion Week, and our stylish fashion assistant, Morag Paterson, is on hand to bring you the inside scoop from the front row, backstage and more...

View Morag's London Fashion Week outfits here

Read Day 2, Day 3, Day 4 and Day 5 of Morag's blog here

8.45am - Waiting for Paul Costelloe to start

Just been dropped off in the Stylist Land Rover at the front of Somerset House. The paparazzi and bloggers are out on force snapping their favourite outfits. Currently, a male blogger is lying on the ground getting a pic of someone's vintage-looking brogues - oh the glamour! Fashion outfits are stepped up a notch to impress.

Spotted: The Whistles neon pink Carrie skirt, a lady in a black evening gown (um, it's 9am?), Topshop tie dye maxi pleated skirt, Chloe camel lace-up boots, an abundance of Chanel 2.55s and a sea of safe head to toe black.

9am - First show of the day: Paul Costelloe

Taking my front row seat next to Shortlist's Barnaby Ash and opposite supermodel Janice Dickinson (who looked 10 years younger since the last time I saw her). With paparazzi clambering to get a shot of her, in her Paul Costelloe outfit none-the-less (the PR informed me that she ran backstage before the show and threw on some clothes), the show eventually started. The collection was a vibrant mix of multi-coloured tweed in mustard and fuscia, strong check tartans and clashing floral prints. The theme was Paris in the 60s/70s. Models looked like dolls with strong cut pink crimped bobs and matching blush and lipstick.

10am - Straight onto Maria Grachvogel at The Savoy

In the stunning ballroom at The Savoy, Maria Grachvogel unveiled a dark-edged Brothers Grimm fairytale. The collection featured her signature draping and artwork prints mixed with black lace (which was very prominent at NYFW) and bright burnt orange. A blue printed flared jumpsuit and the strong orange floor-skimming dress were the favourite looks and not forgetting the Erickson Beamon for Maria Grachvogel jewellery. Monochrome feather cuffs, cocktail rings and drop earrings: the accessories were a statement on their own. Strong dark brows and black gloss lips were cleverly used to add a touch of gothic.

Spotted on the front row: Hilary Alexander wearing a feathery number and Virginia Bates wearing vintage, of course!

11.30am - In the Stylist Land Rover en route to Jena. Theo

Jena Theo's third on-schedule show for London Fashion Week was aptly named Valkyrie which relates to a band of celestial female figures who decide who will win in the field of battle. Designers Jenny Holmes and Dimitris Theocharidis mixed fantasy with Norse mythology and took inspiration from 80s cinema such as Conan The Barbarian. Silhouettes were bold and layering was impertinent to the look this season. The colour pallette was muted with black, blue denim and neutral hues combined with a diverse range of textures: sheer, leather, chunky wool. Make-up took on a war-paint approach with a strong black masked eye and hair was loosely tousled.

1.30pm - Waiting for Irwin & Jordan to start

A quick summary of the last few shows...

Caroline Charles - Think Lady of the country manor dressing with tweed skirts, pussybow blouses and fedora hats. Nice, but more entertaining was the animal pack of men in the paparazzi pen. Shouting and jeering at models to hurry up for being too slow. Rather amusing.

Orla Kiely - Susan, Stylist's Acting Editor, and I met up with our 'Modern Art' fashion special shoot stylist, Angie Smith, to head to Orla's presentation in The Portico Rooms. Crammed into a garden shed surrounded by stuffed birds in trees (yes, really!), we sat on stools watching an arty short film on the new collection. A range of polka dots, stripes, checks and Orla's signature bold prints were prominent but the real highlight was the beautiful coats. A beautiful tan leather coat with large black buttons and a teal blue coat were the pièces de résistance. And let's not forget to mention the sweet smelling candle and umbrella in the goodie bags!

4.30pm - Aminaka Wilmont show

After a nightmare with seating and tickets (a lot of high profile fashion editors were left without seats due to too many tickets issued) the show started with black leather staples combined with muted purple tie dye prints and tough sky-scraper studded wedges. The shearling jacket makes it's runway return as did the printed jumpsuit (obviously a fashion staple come winter). Hair was slicked back with tiny braids and make-up kept to a minimal. Feminine with a grungy overtone: nothing revolutionary new but still something we want to be wearing next season.

6.30pm - Just out of the Sass & Bide show

A celeb-packed front row was present at Australian label Sass & Bide's show: Twiggy, Paloma Faith, Diana Vickers and Lisa Snowdon to name but a few. The show kicked off to music reminiscent of a children's fairground to the horror of the press who pre-empted jacquard clown suits and face-paint, but soon the heavy beat kicked in and the sophisticated clothing was unvieled.

The collection was vibrantly bright and summery (come winter it is still summer in Oz!) and made me long for a hot British summer full of geometric prints and vivid bold colours in a palette of magenta, red and orange. Embellishment, as always at S&B, was key with fringed hems, weaved sleeves and an abundance of sequins (orange sequin trousers to be precise!). Definitely my favourite show so far.

1am - On way home from the Vivienne Westwood Palladium party

Spotted: Dame Viv, Jessie J, The Burberry campain models and Olivia Palmero (and an array of Vivienne Westwood dresses).

Located in the exquisite Wallace collection museum, the evening started very civillised with a quartet, foie gras canapes and champagne. Guests mingled around antique vases and precious oil paintings and of course Vivienne Westwood's new jewellery range featuring intricate thorn crowns.

At 10.30pm the mob descended downstairs to a live set by singer Jessie J in Vivienne Westwood, of course. Amazing. Afterwards, the cocktails rolled and the dancing commenced. As always, the Westwood team know how to throw a good party.

Highlight: Jessie J telling top Burberry models she sees them in all magazines each month and it's weird they are cheering her on.

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