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Marc Jacobs' unique ad campaigns


Ever since he burst onto the catwalk with his controversial grunge collection for Perry Ellis, fashion maestro Marc Jacobs has always been one to go against the grain – and his ad campaigns are no different.

No glossy, show-off spreads for Mr Jacobs - instead his campaigns (shot by legendary photographer Juergen Teller) have become more renowned for their more unusual choice of model. Often erring on the controversial, the eclectic collection of past stars include Winona Ryder (shortly after being prosecuted for shoplifting), Victoria Beckham dressed in a carrier bag (prior to her enjoying success as a fashion designer), and Charlotte Rampling half-naked in bed with artist William Eggleston.

His latest A/W 2011 campaign is equally risque, starring 53-year-old artist Cerith Wyn Evans leaping around a yard with nothing but a bunch of balloons protecting his modesty.

See the latest campaign shots below, and then take a trip to season's past as we revist the most memorable Marc Jacobs ad campaigns. ..

ABOVE: Cerith Wyn Evans in the autumn/winter 2011 campaign.

ABOVE: Helena Bonham Carter also stars in the autumn/winter 2011 campaign - and said she was given "great freedom" in how she looked, drawing on measles to match the polka dot clothes.

ABOVE: One of Jacobs's more controversial campaigns, a 12 year-old Dakota Fanning was dressed in specially-made miniature versions of Marc Jacobs clothes for the shoot, which attracted criticism for its Lolita-esque style. At 17, Fanning still models for the brand, and her sister Elle has been revealed as the face of Marc by Marc Jacobs.

ABOVE: For the S/S 2011 campaign, Marc chose 19-year-old androgynous model Andrej Pejic as the face of the brand.

ABOVE: Just before she re-invented herself as a respected fashion designer, Victoria Beckham starred in a tongue-in-cheek series of adverts for the spring/summer 2008 collection, posing in nothing but a pink collar and plastic bag, and shot emerging from a giant shoebox.

ABOVE: White Stripes drummer Meg White featured in the spring/summer 2006 campaign, hanging out in a hotel room and a dark forest with a collection of covetable handbags.

ABOVE: In the spring/summer 2008 Marc by Marc Jacobs campaign, uber-cool singer M.I.A. was styled in a series of boy-meets-girl looks, with messy, unkempt hair.

ABOVE: REM singer Michael Stipe went topless for the autumn/winter 2007 campaign, and wore some rather tight turquoise pants.

ABOVE: British actress Samantha Moreton wore a white wig, space-age dress and was photographed pulled goofy faces and jumping up and down on a bed for the autumn/winter 2003 campaign.

ABOVE: When Winona Ryder was charged with shoplifting and wore a Marc Jacobs dress to court, the designer responded by putting her in his spring/summer 2003 campaign, stating "I asked Winona to do the campaign because I thought she looked so beautiful in all these pictures that we've seen recently, regardless of whether they were from the trial".

ABOVE: For his first fragrance campaign, Jacobs chose close friend and longtime muse Sofia Coppola as the star - and she dutifully agreed - posing naked in a swimming pool with a giant bottle of the perfume.

ABOVE: Instead of searching for a model, Jacobs himself was the star of the Bang fragrance campaign. Encouraged to model by one of his assistants, he appeared naked on a giant sheet of foil, with his modesty protected by a giant perfume bottle.

Which of Jacobs' campaigns is your favourite? Let us know in the comments section below.



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