Jump to Main ContentJump to Primary Navigation
Top

Meet the "Hijarbie" Barbie making waves in the fashion world

hijarbie.JPG

Last week, Mattel made the biggest change in Barbie's history when it (finally) introduced a new range of body positive dolls that didn't conform to the brand's super-skinny stereotype.

And hot on the heels of the newly launched tall, curvy and petite Barbies, another variation of the dolls has caught our attention.

Meet Hijarbie, the world's first hijab wearing Barbie doll who is fast becoming an Instagram star.

Who loves a tutu skirt as much as I do!

A photo posted by Mini Hijab Fashion! (@hijarbie) on

Hijarbies were created by 24-year-old Haneefah Adam, from Nigeria, after she perused the popular Barbie Style Instagram account and decided she wanted to see Barbies that dressed the way she did, too.

She told Mic, "It got me thinking about how I'd actually like to see a doll dressed up like I would have — covered up.

"I was mulling about the idea for about three months while I was still studying for my master's degree in the U.K. When I got back to Nigeria, I went to the mall, purchased a doll, dressed it up, documented it and here we are."

Blue #Hijarbie #hijarbiestyle #hijabstyle #hijabfashion

A photo posted by Mini Hijab Fashion! (@hijarbie) on

Despite being set up less than two months ago, the Hijarbie account of beautiful "mini hijab fashion" already has nearly 8,000 followers and is making a positive impact across social media.

A photo posted by Mini Hijab Fashion! (@hijarbie) on

As well as posting pictures of the Hijarbies themselves, Adam also creates dolls based on Muslim fashion bloggers and their outfits.

These posts mirror a growing trend across the fashion world to bring more diversity to their campaigns: last year alone, clothing giant H&M made history when it featured it's first hijab-wearing model and Dolce & Gabbana launched an exclusive range of hijabs and abayas.

Pastel Floral prints with @eslimah !! #hijabfashion #hijarbiestyle

A photo posted by Mini Hijab Fashion! (@hijarbie) on

Adam hopes the account will inspire the millions of Muslim girls around the world who play with Barbie dolls to feel empowered. 

She said, "This is about having an alternative and creating an awareness of having toys that adopts your religion and culture and in your own likeness."

Instead of dressing up her dolls in clothes she wouldn't wear, hijabifying it will create a sense of belonging and hopefully make a positive impact."

Hey there! #Hijarbie #hijabfashion #hijabmuslim #hijarbiestyle

A photo posted by Mini Hijab Fashion! (@hijarbie) on

Related

dad bod ken.jpg

Barbie's not the only one having a makeover: introducing dad-bod Ken

reese witherspoon.jpg

Reese Witherspoon signs onto Barbie film

barbie-boy-advert.jpg

New Barbie advert features boy playing with doll for the first time

hipster barbie.JPG

'My work here is done.' Hipster Barbie parody account quits Instagram

rexfeatures_5127380aw.jpg

The three new acronyms that will sum up your social life in 2016

Barbie 1.JPG

Barbie now has over one million fashion followers on Instagram

Screen Shot 2015-10-16 at 11.19.14.png

Has Barbie finally found a way to empower a new generation of women?

cressida phase eight wedding dress.jpg

This season's most beautiful and affordable new wedding dresses

mattel-hello-barbie-doll.jpg

Barbie is now curvy and petite to reflect “a broader view of beauty”

Comments

More

Paris Fashion Week blog

Highlights from the shows

29 Sep 2016

Kim Kardashian assaulted - are we becoming desensitised?

Gigi Hadid's attacker put his mouth on her bum by Anna Pollitt

29 Sep 2016

Rihanna presents new Fenty x Puma collection

Presumably after the sweaty abolished monarch look by Amy Swales

29 Sep 2016

Paris Fashion Week street style

Chic in the city

29 Sep 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

29 Sep 2016

Sarah Jessica Parker is launching a collection of dresses

Dreams really do come true by Harriet Hall

28 Sep 2016

Don't buy any new shoes before you see these runway trends

Your favourite new kicks by Anna Pollitt

27 Sep 2016

Why this £70 coat from Zara has gone viral

We bet you've seen someone wearing it by Sarah Biddlecombe

27 Sep 2016

The Stranger Things cast are collaborating with Louis Vuitton

The top secret project will be revealed soon by Sarah Biddlecombe

26 Sep 2016

Monki’s feminist campaign celebrates periods, masturbation, and more

The #monkifesto is taking a stand for women everywhere by Kayleigh Dray

26 Sep 2016