Jump to Main ContentJump to Primary Navigation
Top

Monki’s badass campaign is here to normalise periods, masturbation, and body hair

monkifesto period.jpg

It seems as if the fashion world is undergoing a feminist renaissance.

H&M’s badass campaign reminded us that there’s no one way to be ‘lady-like’, while Gucci defied ageist conventions and hired 79-year-old Vanessa Redgrave to front their new collection.

And now Monki are here to normalise periods, body hair, masturbation, same-sex relationships, and more.


Read more: Watch H&M's new feminist campaign video


That’s right; to celebrate their 10 year anniversary, the brand has launched a series of empowering campaigns (which they’ve dubbed their #monkifesto).

Each and every single one highlights a different women's issue – and seeks to normalise it, whilst empowering women at the same time.

"Empowering women has been a part of the Monki DNA from the start back in 2006,” they explain on their website.

“This Monkifesto campaign represents a new step and a commitment for us as a brand. Our aim is to change attitudes.

“And if we can contribute to doing that, we will be prouder of that than of any other achievement.”


Read more: Vanessa Redgrave breaks down barriers to become face of Gucci at 79


The #monkifesto, reminding us that “nothing changes if nothing changes”, brings women who challenge the status quo in front of the camera.

There’s Kiran Gandhi, the musician and activist who ran the London Marathon in 2015 whilst on her period, bleeding freely in a bid to spark a wider conversation about menstruation and sexism.

“It’s just a period. It’s cool, it’s fine. It’s normal. It’s what makes the world go round.”

There’s Flora Wistrom, the fashion blogger who went viral when she revealed that she had made the decision to stop shaving off her body hair.

“There is no rule that says you have to shave. It’s not unhygienic, icky, or not female enough… cut the norm.”


Read more: 29 of the best heels, sneakers, and boots to buy for Autumn 2016


There’s Karley Sciortino, the author of Slutever.com, a no-nonsense feminist blog about sex and relationships, reminding us that “masturbation is a feminist issue” and that we need to “own our body, own our pleasure”.

And there’s plenty more incredible women to boot.

Check out some of the campaign shots below:

Please yo'self

Please yo'self

Multi is the new regular

Multi is the new regular

Salute the sisterhood

Salute the sisterhood

Monki’s new campaign has dared to do something bold and empowering to celebrate its 10 year anniversary, releasing a range of statement sweatshirts, sisterhoodie-hoodies, and comfortable period pants to go alongside their campaign shot

They’ve challenged beauty standards, reminding women that they don’t have to conform just to fit in. And they’ve joined the fight against body shame, sexism, and gender ignorance, all of which robs womankind of sexual pleasure or freedom of expression.

In short, this feminist fashion campaign might just be the most badass yet.

You can see the full #Monkifesto campaign on their website now.

Related

rexfeatures_5925869b.jpg

“Unladylike” Gigi and why women always get blamed for acts of violence

vanessa redgrave gucci.JPG

Vanessa Redgrave, 79, is the new face of Gucci

h&m autumn 2016 lady.png

Watch: H&M’s feminist advert is totally badass

Comments

More

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017

This chic River Island blouse has taken Instagram by storm

Social media users are absolutely obsessed with this high street number

by Kayleigh Dray
19 Apr 2017

The surprising thing about the average cost of a wedding dress in 2017

by Amy Swales
18 Apr 2017

Unicorn trainers are happening - don't try and fight it

You know someone who will want these

by Anna Pollitt
18 Apr 2017

Why this model won't stop sharing cellulite photos on Instagram

And she has an incredibly important reason for it, too

by Kayleigh Dray
13 Apr 2017

Hillary Clinton models kickass shoes designed for her by Katy Perry

See the politician wearing a pair of "The Hillary" heels

by Sarah Biddlecombe
12 Apr 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

11 Apr 2017